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The traditional format includes print advertising in a physical newspaper IN ADDITION to the digital version that appears online as an e-edition—in the same format as a print paper. An advertising campaign using PRINT newspapers and their e-editions can reach almost half the population (46%).
The online format references newspaper websites or apps, where the posted digital content/articles appear next to digital ad formats. A digital advertising campaign using newspapers reaches six out of ten adults.
Readers regularly interact with their newspapers in many different formats.
Explore the Newspapers 24/7: 2024 research material by clicking here.