Nearly half of the world’s adult population (about 2.7 billion people) still read newspapers in print according to the latest World Press Trends Report released by the World Association of Newspapers and News Publishers (WAN-IFRA). Roughly 800 million people access newspaper content digitally, with seven in 10 millennials consuming news media on a daily basis through news apps, digital subscriptions, print subscriptions and Facebook.
The 2015 WAN-IFRA trend report includes data on circulation, readership, advertising revenues and digital publishing trends in more than 70 countries, accounting for more than 90 per cent of the global industry’s value.