2016: Newspapers 24/7 – Nine out of ten Canadians read newspapers
Newspapers Canada continues to track newspaper readership across different platforms and by time of day. The most recent study, 2016:...
Domestic vacation travellers read newspapers
Newspapers Canada has produced a fact sheet highlighting domestic vacation travellers. 2016 could be the year of the Canadian...
Frequency works in newspapers
In order to effectively advertise a brand message, advertisers need to reach consumers a number of times (i.e., frequency)....
What keeps automotive consumers loyal?
Half of Canadian drivers plan to switch car brands the next time they are in the market for a...
Newspapers by the numbers
In 2015 there were 1,183 newspapers titles in Canada that circulated 52.5 million copies each week. Research shows that...
Like, Tweet, Share: Newspapers Canada launches meme campaign
Newspapers Canada has produced a new meme campaign to highlight the strength of the industry. Members can use to...
Newspaper Media Drive Vehicle Sales
Last year was a record year for new vehicle sales in Canada. Newspapers Canada has created a new Fact...
Newspapers continue to be accessed by Canadians across all devices
The Newspapers 24/7 survey reports that nine out of ten (87%) Canadians are newspaper readers, across print, website, phone...
Newspapers drive vehicle sales
Automotive advertisers need to know the facts, and research from Newspapers Canada proves the power of newspapers. Combined, print...
Automotive research planned for 2016
Newspapers Canada will be repeating its Automotive research this year to update Path-to-Purchase data on the Automotive industry –...