Like, Tweet, Share: Newspapers Canada launches meme campaign

Newspapers Canada has produced a new meme campaign to highlight the strength of the industry. Members can use to promote newspapers and newspaper media...

Newspapers by the Numbers 2016

Newspapers Canada has updated the popular Newspapers by the Numbers fact sheet with new research and industry facts from 2016. This year there are 1,158...

Frequency works in newspapers

In order to effectively advertise a brand message, advertisers need to reach consumers a number of times (i.e., frequency). Too little exposure and the...

What is engagement and why is it important to advertising?

Advertising is about more than awareness or exposure.  Effective advertising is about engagement. News Media Canada, with the support of the Department of Canadian Heritage, contracted...

New Research: Community Newspapers Drive Results 2016

Newspapers Canada is pleased to release new research, funded by Canadian Heritage, that explores engagement with printed community newspapers in Canada as well as...

2016: Newspapers 24/7 – Nine out of ten Canadians read newspapers

Newspapers Canada continues to track newspaper readership across different platforms and by time of day. The most recent study, 2016: Newspapers 24/7, was conducted in...

Newspapers continue to be accessed by Canadians across all devices

The Newspapers 24/7 survey reports that nine out of ten (87%) Canadians are newspaper readers, across print, website, phone and tablets combined. Total readership is...
Morning coffee and a newspaper

Toronto Star generates new revenue with Headline Coffee

Headline Coffee, the new subscription-based, coffee-delivery service offered by the Toronto Star, is generating awareness and revenue. According to an INMA blog, one month after its...

Fast facts about Canadian newspapers

Ads in newspapers are one of the most trusted forms of advertising. Ninety percent of Canadians read flyers (most of which are delivered via...

New Research: Community Newspapers Drive Results 2017

News Media Canada is pleased to release the 2017 follow up study that profiles community newspaper readers, explores engagement with printed and digital community...