Are you ready to help ‘Break the Fake’?

Can you tell the difference between what is fact and what is fiction? In today’s digital world, critical thinking is more important than ever. To...

Like, Tweet, Share: Newspapers Canada launches meme campaign

Newspapers Canada has produced a new meme campaign to highlight the strength of the industry. Members can use to promote newspapers and newspaper media...

What is engagement and why is it important to advertising?

Advertising is about more than awareness or exposure.  Effective advertising is about engagement. News Media Canada, with the support of the Department of Canadian Heritage, contracted...

Newspapers by the Numbers 2016

Newspapers Canada has updated the popular Newspapers by the Numbers fact sheet with new research and industry facts from 2016. This year there are 1,158...

Frequency works in newspapers

In order to effectively advertise a brand message, advertisers need to reach consumers a number of times (i.e., frequency). Too little exposure and the...

New Research: Community Newspapers Drive Results 2016

Newspapers Canada is pleased to release new research, funded by Canadian Heritage, that explores engagement with printed community newspapers in Canada as well as...

2016: Newspapers 24/7 – Nine out of ten Canadians read newspapers

Newspapers Canada continues to track newspaper readership across different platforms and by time of day. The most recent study, 2016: Newspapers 24/7, was conducted in...

News Media Canada launches Maple Network Exchange, connecting Canadian marketers to...

News Media Canada is pleased to announce the launch of the Maple Network Exchange (MNE), a first-of-its-kind initiative for the organization. MNE offers premium...

Newspapers continue to be accessed by Canadians across all devices

The Newspapers 24/7 survey reports that nine out of ten (87%) Canadians are newspaper readers, across print, website, phone and tablets combined. Total readership is...
Morning coffee and a newspaper

Toronto Star generates new revenue with Headline Coffee

Headline Coffee, the new subscription-based, coffee-delivery service offered by the Toronto Star, is generating awareness and revenue. According to an INMA blog, one month after its...