Like, Tweet, Share: Newspapers Canada launches meme campaign
Newspapers Canada has produced a new meme campaign to highlight the strength of the industry. Members can use to promote newspapers and newspaper media...
Newspapers by the Numbers 2016
Newspapers Canada has updated the popular Newspapers by the Numbers fact sheet with new research and industry facts from 2016.
This year there are 1,158...
Frequency works in newspapers
In order to effectively advertise a brand message, advertisers need to reach consumers a number of times (i.e., frequency). Too little exposure and the...
New Research: Community Newspapers Drive Results 2016
Newspapers Canada is pleased to release new research, funded by Canadian Heritage, that explores engagement with printed community newspapers in Canada as well as...
2016: Newspapers 24/7 – Nine out of ten Canadians read newspapers
Newspapers Canada continues to track newspaper readership across different platforms and by time of day. The most recent study, 2016: Newspapers 24/7, was conducted in...
Newspapers continue to be accessed by Canadians across all devices
The Newspapers 24/7 survey reports that nine out of ten (87%) Canadians are newspaper readers, across print, website, phone and tablets combined. Total readership is...
Toronto Star generates new revenue with Headline Coffee
Headline Coffee, the new subscription-based, coffee-delivery service offered by the Toronto Star, is generating awareness and revenue.
According to an INMA blog, one month after its...
New Research: Community Newspapers Drive Results 2017
News Media Canada is pleased to release the 2017 follow up study that profiles community newspaper readers, explores engagement with printed and digital community...