Are you ready to help ‘Break the Fake’?

Can you tell the difference between what is fact and what is fiction? In today’s digital world, critical thinking is...

What is engagement and why is it important to advertising?

Advertising is about more than awareness or exposure.  Effective advertising is about engagement. News Media Canada, with the support of the...

Like, Tweet, Share: Newspapers Canada launches meme campaign

Newspapers Canada has produced a new meme campaign to highlight the strength of the industry. Members can use to...

News Media Canada launches Maple Network Exchange, connecting Canadian marketers to premium Canadian audiences

News Media Canada is pleased to announce the launch of the Maple Network Exchange (MNE), a first-of-its-kind initiative for...

Enhance your Zoom meetings with virtual backgrounds from News Media Canada

These days more and more people are working from home and meeting virtually over Zoom. To help liven up your...

Newspapers by the Numbers 2016

Newspapers Canada has updated the popular Newspapers by the Numbers fact sheet with new research and industry facts from...

Here’s how you can participate in our ‘Disappearing Headlines’ campaign

As part of the support for our Levelling the Digital Playing Field initiative, News Media Canada is providing member publishers with...

Crisis in the media: Desjardins is rethinking its advertising strategy

Faced with the crisis that is hitting all media, Mouvement Desjardins does not intend to stand idly by. The...

2016: Newspapers 24/7 – Nine out of ten Canadians read newspapers

Newspapers Canada continues to track newspaper readership across different platforms and by time of day. The most recent study, 2016:...

Frequency works in newspapers

In order to effectively advertise a brand message, advertisers need to reach consumers a number of times (i.e., frequency)....