Celebrate the power of words with News Media Canada’s ad campaign
Every day, champions at newspapers across the country stand up for their communities, raise their hands to ask the...
Crisis in the media: Desjardins is rethinking its advertising strategy
Faced with the crisis that is hitting all media, Mouvement Desjardins does not intend to stand idly by. The...
Fact Sheets: Why Advertise in Newspapers?
News Media Canada has a variety of fact sheets highlighting the effectiveness of advertising in newspapers.
Click here to browse...
Black Press runs blank front pages in wake of Meta’s announcement to block news
Multiple Black Press-owned titles in British Columbia and Alberta have published false front pages as part of a public...
2016: Newspapers 24/7 – Nine out of ten Canadians read newspapers
Newspapers Canada continues to track newspaper readership across different platforms and by time of day. The most recent study, 2016:...
Fast facts about Canadian newspapers
Ads in newspapers are one of the most trusted forms of advertising. Ninety percent of Canadians read flyers (most...
Frequency works in newspapers
In order to effectively advertise a brand message, advertisers need to reach consumers a number of times (i.e., frequency)....
New Research: Community Newspapers Drive Results 2016
Newspapers Canada is pleased to release new research, funded by Canadian Heritage, that explores engagement with printed community newspapers...
Frequency in newspaper advertising matters
In order to effectively advertise a brand's message, advertisers need to reach consumers multiple times to build familiarity. This...
Toronto Star generates new revenue with Headline Coffee
Headline Coffee, the new subscription-based, coffee-delivery service offered by the Toronto Star, is generating awareness and revenue.
According to an INMA...