Fast facts about Canadian newspapers

Ads in newspapers are one of the most trusted forms of advertising. Ninety percent of Canadians read flyers (most of which are delivered via...

Crisis in the media: Desjardins is rethinking its advertising strategy

Faced with the crisis that is hitting all media, Mouvement Desjardins does not intend to stand idly by. The cooperative recently reviewed some aspects...

An urgent message to the Government of Canada from the publishers...

Around the world, governments are moving to correct an historical inequality that dates back to the birth of digital media platforms. In April 2020...

Frequency in newspaper advertising matters

In order to effectively advertise a brand's message, advertisers need to reach consumers multiple times to build familiarity. This is called 'frequency'. Determining the right...

New Research: Community Newspapers Drive Results 2017

News Media Canada is pleased to release the 2017 follow up study that profiles community newspaper readers, explores engagement with printed and digital community...

Support your local economy with the Proud Advertiser campaign

Member community newspapers can still sign up for the Proud Advertiser Program Benefit.  As long as you can run at least 1 ad in April,...

Newspapers 24/7: Focus on Boomers

Since 2011, Newspapers Canada has tracked readership by device and time of day to measure print’s impressive stability over time and the continued growth...

Nine in ten young adults read newspapers

Newspapers Canada has released a new fact sheet providing an overview of the top line results for Canadian adults age 18-34 who embrace technology...

Automotive research planned for 2016

Newspapers Canada will be repeating its Automotive research this year to update Path-to-Purchase data on the Automotive industry – Newspaper Media Drive Results. The...

New Fact Sheet on Federal Government advertising spending now available

Despite the fact that Canadians want to see government spending in newspapers, the federal government continues to spend a disproportionate amount on television. Digital advertising...