Fast facts about Canadian newspapers

Ads in newspapers are one of the most trusted forms of advertising. Ninety percent of Canadians read flyers (most...

Frequency works in newspapers

In order to effectively advertise a brand message, advertisers need to reach consumers a number of times (i.e., frequency)....

New Research: Community Newspapers Drive Results 2016

Newspapers Canada is pleased to release new research, funded by Canadian Heritage, that explores engagement with printed community newspapers...

Newspapers continue to be accessed by Canadians across all devices

The Newspapers 24/7 survey reports that nine out of ten (87%) Canadians are newspaper readers, across print, website, phone...
Morning coffee and a newspaper

Toronto Star generates new revenue with Headline Coffee

Headline Coffee, the new subscription-based, coffee-delivery service offered by the Toronto Star, is generating awareness and revenue. According to an INMA...

Fact Sheets: Why Advertise in Newspapers?

News Media Canada has a variety of fact sheets highlighting the effectiveness of advertising in newspapers. Click here to browse...

Frequency in newspaper advertising matters

In order to effectively advertise a brand's message, advertisers need to reach consumers multiple times to build familiarity. This...

An urgent message to the Government of Canada from the publishers of Canada’s newspapers

Around the world, governments are moving to correct an historical inequality that dates back to the birth of digital...

Don’t forget to participate in the Disappearing Headlines campaign

On Thursday, February 4, newspapers across the country are participating in the Disappearing Headlines campaign with blank front pages and an...

Newspaper industry 2020 year in review

The Canadian news media industry faced many unprecedented challenges in 2020, due primarily to the onset of the COVID-19...