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Fact Sheet: Engagement in community newspapers continues to be strong

Research recently released from News Media Canada confirms that Canadians are engaged with the community newspapers, in print and digital formats.  Engagement is essential...

New Research: Community Newspapers Drive Results 2017

News Media Canada is pleased to release the 2017 follow up study that profiles community newspaper readers, explores engagement with printed and digital community...

Seventeen shareable stats on newspapers

Looking for top-line stats on the newspaper industry in Canada? Look no further. News Media Canada has produced a presentation for newspapers to customize...

Showcasing community publications: Small space filler campaign

News Media Canada has created a small space filler campaign promoting community newspaper readership. This campaign responds to the many requests we have received from...

Glacier Media looks to ‘influencer’ marketing

Glacier Media is looking at growing its offering of so-called 'influencer' marketing tools to help advertisers reach new consumers. "We are seeing a significant increase...

Community newspaper readers are multi-platform

Community newspaper readers access newspaper content across multiple platforms, including print, websites, tablets and smartphones, research shows. Local information is the number one reason for...

Big marketers wary in wake of Google ad crisis

Blow-back from last week's controversy where the London-based Times newspaper reported that some ads were running with YouTube videos that promoted terrorism or anti-Semitism has...

Newspapers 24/7: Newspaper readership by platform and time of day

Research from Newspapers Canada explores the readership habits of different target groups by various platforms (print, desktop/laptop, table and phone) as well as different...

‘Business Decision Makers’ are dedicated newspaper readers

A study conducted by Newspapers Canada found that more than nine out of ten Business Decision Makers (BDMs) read newspaper content in print, on...

Newspapers work for public notices

Open and transparent communication from government to Canadians is vital and the proper dissemination of public notices assures that the public is informed about...