Local Matters: Tools to help your community

Newspapers across the country are finding ways to support local businesses during the COVID-19 pandemic. Some are reminding readers about the importance of giving...

‘Newspapers Matter’ for trust, engagement and local information

News Media Canada has prepared a Newspapers Matter presentation with data from a variety of sources that can be used to promote the value...

Connect with your colleagues during this crisis

We recognize that these are difficult times and newspapers of all sizes across the country may be struggling in many ways. We are all...

Help your readers tell fact from fiction

In the midst of the global COVID-19 pandemic it never been more important to be able to critically evaluate the overload of information. The...

Help your readers SPOT fake news with house ads

In today’s climate of fake news and disinformation it has never been more important to educate readers on how to tell fact from fiction....

Have you heard? Nine out ten adults read newspapers

Use your social media channels (Facebook, Twitter, Instagram) to let your readers know that newspaper readership is strong and stable. Nine out of ten...

Case Study: Newspapers work for local digital advertising

With their “Love the Way” ad campaign, VIA Rail found that strategically including local Canadian media in their 2019 media plan resulted in the revenue,...

Use SPOT Fake News Online to combat disinformation about the Coronavirus

Fake news and disinformation online is on ongoing challenge, but the good news is that there is an easy way to tell fact from...

What drives Canadians to read community newspapers?

The main reason for reading community newspapers, in both print and digital platforms, continues to be something that can be hard to find anywhere...

Where are ads most effective?

Recent research from News Media Canada confirms that ads in printed newspapers have the highest effectiveness score. Readers notice printed newspaper ads and are less annoyed by...