Remind your readers that Newspapers Matter

Week in and week out newspapers run campaigns for advertisers of all kinds.  Across all media marketing campaigns deliver thousands of brand exposures daily. ...

Fact Sheet: Government Public Notice and Newspapers

The government has a duty to inform Canadians about its programs, services, policies and decisions. Advertising is one of many ways the government ensures that individuals, families and...

VIA Rail and Touché collaborate on remarkable media campaign

Via Rail and Touché, a marketing agency, have seen remarkable results on this past summer's 'Love the Way' ad campaign. One of the key top-line...

Remind your readers that Newspapers Matter with industry house ads

Print and digital industry promotion ads based on the recent 2019 National Newspaper Week campaign are available for publishers to download and run as...

Newspaper readership is strong and stable. Let your readers know!

The 2019 Newspapers 24/7 study confirms that nine out of ten adults (88%) read newspapers, in either print or digital format, at least once...

Snapshot 2019: Community newspapers in Canada fact sheet now available

Community newspapers and their websites are hyper-local.  They effectively represent the neighbourhoods they serve and are able to target these communities like no other...

Newspaper readership remains strong

Since 2012 News Media Canada has been measuring readership of all types of newspapers in the Newspapers 24/7 study. The 2019 results show that...

Fact Sheet: The Impact of Colour

Does colour in newspaper ads work? Industry research confirms what most of us already know: colour has a significant impact on newspaper ad noting scores...

Newspapers Matter: 2019 Industry Promotion Campaign

Let’s keep the conversation going and work together to remind Canadians about the critical role that newspapers play in our society! Creative elements from National...

How You Can Help Spot Fake News

An investigation by BuzzFeed News adds a new layer to the breath and depth of global misinformation. The investigation found that a network of fake...