Canadians read newspapers in print and digital formats

Data from the Newspapers 24/7 study confirms that Canadians continue to read newspapers in all formats. The 2017 study finds that almost nine in ten...

Statistics show Federal Government ad spending on newspapers decreasing over time

Based on the most recent annual report on advertising from the Federal Government, only 5.5 per cent of the total media spend was allocated...

Small space industry ads showcase community newspapers

News Media Canada has produced several small space ads highlighting community newspapers that you can run in your newspaper to promote the industry and...

Canadians want government advertising in newspapers: report

New research indicates that almost three-quarters of Canadians consider newspapers to be the most appropriate media for advertising information about government programs and services. Those...

Did you know? More than eight out of ten Canadians read...

Newspaper content, in both print and digital formats, is still read by more than eight out of ten Canadians every week. News Media Canada research...

Industry ads that help promote newspapers

News Media Canada has several different campaigns that can be used to promote the newspaper medium in your papers.  Whether you are looking for...

Canadians trust newspaper advertising

Trust in the news media is strong in Canada. Not only do Canadians continue to view advertising in a positive light, they also trust...

Postmedia campaign catches the eyes of Millennials

Postmedia Content Works recently undertook an engaging new interactive campaign at Montreal's busy Central Station. The lessons learned from this foray could help to...

Increase frequency for advertising effectiveness

In order to effectively advertise a brand message, advertisers need frequency: the ability to reach consumers a number of times. What is frequency, how do consumers respond...

More than 50 million newspapers in circulation every week in Canada

Newspapers in Canada include more than 1,100 titles which circulation more than 50 million copies each week. Daily newspapers (98 titles) and community newspapers (1,032...