Small space ads highlight power of local newspapers

News Media Canada has produced a series of small space ads that member newspapers can run in their papers as filler. Promote the power and...

National Newspaper Week 2019 is coming!

There's only about a week left before we kick off the celebrations for National Newspaper Week, running from Sunday October 6 to Saturday October...

Frequency in newspapers works!

In order to effectively advertise a brand's message, advertisers need to reach consumers multiple times to build familiarity; this concept is called frequency. Newspapers Canada...

Printed community newspaper readers love local news

The printed community newspaper is by far the favourite source of local news and information in communities large and small across Canada. Time spent with...

Community newspapers are engaging

Engagement is essential to advertising effectiveness. Newspapers are a “lean-in” medium where consumers are actively engaged, physically paying attention in order to read. This...

Impact of newspaper ad frequency is significant

Advertising awareness can be significantly increased with frequency and newspapers are incredibly effective. Across all media the first couple of exposures to an ad have...

Digital ads to overtake traditional ads in local markets: study

A new study by BIA/Kelsey, a U.S.-based market research firm has revealed an astonishing conclusion: that by 2018 revenue from online advertisements with a...

Six Reasons to Advertise in Newspapers

From reader trust and influence to multi-platform effectiveness and engagement, research shows news media companies are the place to advertise. Newspapers Canada has prepared...

Marketing Feature: Financial Industry Ads

Newspapers Canada has created a series of powerful industry ads for member newspapers to use in their publications. This third set of ads is...

Newspapers are Trending: Social media images

Research confirms that Canadians continue to read newspapers. The Newspapers 24/7 study has been measuring readership on all platforms since 2012.  In 2019 readership was at...