Marketers seek greater transparency for digital ads

Digital ad fraud is a significant global problem affecting open exchanges as well as premium and private exchanges. This benchmark study, done with online fraud...

New Industry Automotive Ads

Newspapers Canada is thrilled to launch a new series of powerful industry ads for member newspapers to use in their publications. This first set...

Small space ads highlight power of local newspapers

News Media Canada has produced a series of small space ads that member newspapers can run in their papers as filler. Promote the power and...

Postmedia strikes innovative advertising deal with retailer

Postmedia Network Inc. has struck a deal with Indochino to provide $40 million of advertising to the custom clothier in exchange for an undisclosed...

New Research: Community Newspapers Drive Results 2016

Newspapers Canada is pleased to release new research, funded by Canadian Heritage, that explores engagement with printed community newspapers in Canada as well as...

Crisis in the media: Desjardins is rethinking its advertising strategy

Faced with the crisis that is hitting all media, Mouvement Desjardins does not intend to stand idly by. The cooperative recently reviewed some aspects...

Fact Sheet: Newspapers facilitate the automotive path-to-purchase process

Seven out of ten community newspaper readers report that they read or look at the automotive ads that appear in their printed paper.  Newspapers continue...

‘Shareable Stats on Newspapers’ fact sheet now available

Newspapers Canada is pleased to release a new factsheet to accompany the 2016 Publishers Presentation, 17 Shareable Stats on Newspapers. This easy-to-share compilation of newspaper...

Newspapers: Media Vehicle of the Year

Newspapers Canada has updated the popular Media Vehicle of the Year industry ad for member newspapers to use in their publications. This ad has been...

Frequency in newspaper advertising matters

In order to effectively advertise a brand's message, advertisers need to reach consumers multiple times to build familiarity. This is called 'frequency'. Determining the right...