Newspaper Media Drive Vehicle Sales

Last year was a record year for new vehicle sales in Canada. Newspapers Canada has created a new Fact Sheet with highlights from the...

Social media is most effective for communicating with friends, not advertising

Recent new car buyers, like other demographic targets, overwhelmingly use social media for communicating with friends and sharing photos and videos.  Advertising, for automotive...

New industry campaign ads now available

News Media Canada has a just released a new industry ad campaign entitled 'What Happens When You Don't Advertise?' The stable of ads is now...

New Research: Community Newspapers Drive Results 2016

Newspapers Canada is pleased to release new research, funded by Canadian Heritage, that explores engagement with printed community newspapers in Canada as well as...

Marketers seek greater transparency for digital ads

Digital ad fraud is a significant global problem affecting open exchanges as well as premium and private exchanges. This benchmark study, done with online fraud...

Seventeen shareable stats on newspapers

News Media Canada has compiled seventeen shareable industry stats on the Canadian newspaper industry to highlight the power of print.  In 2017 there are...

Frequency works in newspapers

In order to effectively advertise a brand message, advertisers need to reach consumers a number of times (i.e., frequency). Too little exposure and the...

People who read newspapers and people who have money have one...

Newspaper ads, both print and online, play a key role in helping people make their banking and investment decisions. Newspapers and their sites outperform all...

People who read newspapers and people who have money have one...

Newspaper ads, both print and online, play a key role in helping people make their banking and investment decisions. Newspapers Canada has created a series of...

Automotive Research: The Power of Newspaper Media

Newspapers Canada has a wealth of resources promoting 2015 automotive industry research. Research materials demonstrate that newspapers (print and digital) are the most impactful...