New case study demonstrates the power of newspaper advertising for auto...

A local car dealer was using other non-newspaper methods of advertising. The newspaper shared recent Newspapers Canada research on how Canadians buy their cars....

Use SPOT Fake News Online to combat disinformation about the Coronavirus

Fake news and disinformation online is on ongoing challenge, but the good news is that there is an easy way to tell fact from...

Promote National Newspaper Week with Local Influencers

To support the National Newspaper Week 2019 campaign News Media Canada will be spearheading a national influencers campaign on social media. Publishers can support...

VIA Rail and Touché collaborate on remarkable media campaign

Via Rail and Touché, a marketing agency, have seen remarkable results on this past summer's 'Love the Way' ad campaign. One of the key top-line...

The National Newspaper Week conversation continues with ‘Newspapers Matter’ industry campaign

We'd like to give a huge note of thanks to everyone for their support during our National Newspaper Week campaign. There was overwhelming support...

Automotive research planned for 2016

Newspapers Canada will be repeating its Automotive research this year to update Path-to-Purchase data on the Automotive industry – Newspaper Media Drive Results. The...

Newspaper ads are most read across multiple categories

Recent research from early 2018 proves that ads in newspapers are read more than social media and search engines. Two thirds of printed newspaper readers...

Social media is most effective for communicating with friends, not advertising

Recent new car buyers, like other demographic targets, overwhelmingly use social media for communicating with friends and sharing photos and videos.  Advertising, for automotive...

Fact Sheets: Why Advertise in Newspapers?

News Media Canada has a variety of fact sheets highlighting the effectiveness of advertising in newspapers. Click here to browse these downloadable documents that can...

Small space industry ads showcase community newspapers

News Media Canada has produced several small space ads highlighting community newspapers that you can run in your newspaper to promote the industry and...