‘Newspapers Matter’ for trust, engagement and local information

News Media Canada has prepared a Newspapers Matter presentation with data from a variety of sources that can be used to promote the value of newspaper advertising.

Research on trust, engagement, reasons for reading and readership by target group is included in a variety of charts and graphs.

Available in PowerPoint format, member newspapers can pick and choose slides from this presentation to include with their own material.  For more information contact Kelly at klevson@newsmediacanada.ca.

Download the presentation by clicking here.