Latest report from Vividata shows readership for news content holds firm

Results Vividata released the results of their Fall 2021 Canadian consumer survey late last week shows that seven out...

How well do you really know news?

Results from a recent Australian study finds that news is the most effective way to put your message out...

Local newspapers help curb corporate corruption, research shows

A new study published by the Journal of Financial Economics has quantified the role local journalism plays in helping...

Survey: Online threats and harassment against media professionals

In the last few years, and especially during the pandemic, we’ve heard more and more stories of online threats...

Trusted local information drives newspaper readership

Newspapers are a highly valued and essential part of Canadian culture, communities, and democracy, providing fact-based credible reporting that...

Research shows ‘how’ and ‘why’ consumers access news on social media

The news environment on social media continues to change, along with the motivation for accessing news on social platforms.   Research...

The two biggest advertising categories in Canada trade places, research shows

A new study reveals that shifts caused by COVID-19 has meant 'consumer packaged goods' (CPG) have overtaken 'automotive' as...

When people avoid advertising, what do they do?

A story published this week by Media in Canada highlights just how much consumers 'tune out' when commercials hit...

Local information continues to drive newspaper readership

Canadians in markets large and small across the country continue to read and rely on newspapers to bring them...

Newspapers score high on engagement, research shows

When reading a newspaper, Canadians give it their full attention, compared to other media where attention may be fractured.  Newspapers...