Newspapers and their digital products provide a trusted environment

Data from Totum Research confirms that Canadians trust newspapers for editorial content and advertising. Editorial content in newspapers and their...

Research spotlight: A decade of change

In 2022 research tells us that almost nine out of ten Canadian adults (86%) read newspapers over the course...

Distrustful news readers can be reached, research shows

A new study by the Reuters Institute for the Study of Journalism at Oxford University chronicles how distrustful consumers...

Newspaper content appeals to all generations, research shows

Data from Vividata’s recent Winter 2022 Study of the Canadian Consumer (SCC) finds that just over 20 million adults...

Newspaper media reach all generations, research shows

The most recent research from News Media Canada confirms that newspaper readership has remained strong over the last decade – nine...

Local information drives newspaper readership, research shows

One of the reasons newspapers are among the most trusted media (for ads and editorial) is their local content. Study...

Research shows Canadians trust print and digital newspaper ads

Trust continues to be a key factor for advertising and newspapers top the list according to research from December...

Advertising during a crisis

Advertising during a crisis brings up many questions related to the news environment. Research from the IAB proves that...

Canadians continue to read newspapers across all platforms, research shows

The recently released Newspapers 24/7 research demonstrates that Canadian adults continue to read newspapers – almost nine out of ten (86%)...

Are newspapers the most trusted media?

This piece originally appeared in Media In Canada. You can find it online here.  It’s a little overwhelming when you...