Driving trust (and purchase) during a pandemic

New research from Edelman Trust Barometer finds that consumers believe brands have a role in addressing the challenges of the COVID-19 pandemic. According to a recent article...

Canadians say professional journalism is essential given the Coronavirus outbreak and...

Almost two in three Canadians say that the federal government should treat media bankruptcies as an emergency, says a new report from Friends of...

Digital consumption of news and information continues to rise in Canada

In a recent blog post, Bryan Segal of Comscore examines the news/information digital growth in Canada. “It is amazing to see the category growth over the past...

News, news and more news: Canadians are consuming digital news at...

The Coronavirus pandemic continues to impact digital media consumption in Canada according to Comscore. Based on data from mid-March there are significant changes to audience and...

Now is the time to continue brand building: research

Advertising in tough economic times and slowdowns may seem counter intuitive, but those that pull their advertising in the short term may find that...

Audience attitude survey identifies most trust news brands: Vividata research

In a recent INMA blog post, we find that Vividata research provides an opportunity to segment and examine newspaper audiences based on more than...

Two-thirds trust Traditional Media for news and information, new research shows

Trust continues to be an essential measure for success and the latest Edelman Trust Barometer results reinforce this.  Trusted companies have stronger consumer buyers and advocates...

Seven out of 10 Prairie households still receiving and reading printed...

A new study conducted by Totum Research affirms that rural markets differ significantly from large urban ones when it comes to media consumption habits. The...

Local newspapers engage consumers

Local information is a key engagement measure for newspaper readers. Newspaper readers are actively looking for local information of all kinds – editorial, entertainment,...

Vividata’s releases Canadian consumer survey

Vividata, Canada’s leading media and consumer research firm, today released their latest survey results. In field from July 2018 through to September 2019, Vividata’s...