Research shows that local information attracts community newspaper readers

Research continues to confirm that community newspaper readers are reading for local content like news, editorial, sports, events, entertainment and even obituaries. While nine out...

Statistics Canada data shows rise in digital advertising dollars

As the newspaper publishing industry continues its digital transition, digital advertising sales grew by 20.8% from 2016 to 2018, reaching $295.6 million. However, this increase was not enough to...

Vividata and Manifold Launch New Analytics Capabilities in Polaris Intelligence

Vividata, Canada’s leader in consumer and cross media research, and Manifold Data Mining have partnered to deliver market insights within Manifold’s newly updated Polaris Intelligence platform. Applying collaborative filtering...

Traditional media help Canadians understand the news

The Digital News Report 2019 is an international survey of perceptions and consumption of news in the digital age. It is conducted annually by the Reuters...

Credible news matters

Nine out of ten Canadians are aware of the term “fake news” but most can’t agree on the meaning. Nevertheless, the majority agree that credible...

Vividata’s Fall 2019 Study marks first major release with its new...

Vividata, Canada’s leading cross-media and consumer research firm, has released their latest survey results. In field from April – Dec 2018 (9 months) and April...

Study reveals that Quebecers have positive feelings towards journalists and news...

A new study undertaken by researchers at the University of Laval and the University of Quebec à Montreal reveals strong levels of trust in...

Community and Daily Newspaper TRAC Release

Newspaper audience data, covering the third quarter ended September 30, 2019, will be released on Thursday, November 14. All Newspaper TRAC data will been posted...

Facts You Should Know about from the Reuters Digital News Report

A new release from the Reuters Digital News Report summarizes the Canadian results on issues related to public appreciation for the work of the...

Digital ads continue shift to mobile

Digital advertising in the United States hit an all-time half-year high in 2019, totaling nearly $58 billion, according to IAB and PwC. A major driver of this...