Canadian data from 2018 Digital News Report released

The Canadian results from the 2018 Digital News Report confirm that Canadians have a positive opinion of the work by news media in Canada, particularly for...

Research shows time spent with media in Canada is almost 10...

eMarketer’s report on Time Spent with Media 2019 finds that Canadians spend almost the same amount of time with traditional and digital media.  Total time spent daily...

Newspaper reading happens throughout the day

The Newspapers 24/7 study not only examines readership by platform, it also looks at key readership times throughout the day.  Newspaper reading varies at different times...

Younger Canadians read newspapers, almost as much as Boomers

When asked about their newspaper reading habits Millennials confirm their preference for reading newspaper content on their phones. About 88% of Millennials, representing about a...

Research shows Canadians frequent news outlets daily

Research from Vividata and Kantar finds that 48% of Canadian news audiences catch up on news several times a day using various sources. Another...

CCAB Newspaper Audience Data – Quarter Ended March 2019

CCAB, the Canadian division of global assurance provider BPA Worldwide, has released daily and community newspaper audience data that covers the three-month period ended...

Stop the presses: Canadian newspaper readership at an all-time high

Seventh annual Newspapers 24/7 Report confirms that 88% of Canadians read newspapers every week - the highest number since the study began in 2012 In...

Vividata releases Spring 2019 research

Vividata’s Spring 2019 Study is now available; providing behavioural insights on 43,266 consumers across Canada from January 2018 through to December 2018. A copy of our Press Release can be found here. For...
Canadian Journalism Foundation

Canadians like, but don’t trust, social media for news, according to...

A new poll commissioned by The Canadian Journalism Foundation and conducted by Maru/Matchbox shows that while social media is a top news source for both Canadians and Americans,...

Study shows traditional ads viewed more favourably

When it comes to reliability and helpfulness, buyers should know that it’s not just the creative that affects viewers’ perceptions. According to a recent...