Newspapers reach 7 out of 10 Canadians, survey finds

The latest results from Vividata’s Study of the Canadian Consumer (SCC) confirm that nearly 22 million Canadian adults (70%)...

Newspaper readership consistent across generations, research shows

Data from the Spring 2022 Study of the Canadian Consumer (Vividata) provides insight on generational weekly readership habits. Unsurprisingly, older...

National NewsMedia Council releases new best practice guidelines for reporting on police and minor...

The National NewsMedia Council (NNC) announced earlier this week that it has released its latest best practice guidelines for...

Now is the time to continue brand building: research

Advertising in tough economic times and slowdowns may seem counter intuitive, but those that pull their advertising in the...

Print still a key feature in advertising mix, new research finds

A new report by the International News Media Association (INMA) finds that print advertising continues to offer advertisers a...

Important advertising takeaways from new research

In a recent piece, Mark Challinor, the U.K.-based advertising lead for INMA, published his analysis of new survey research...

New data shows dip in Canadian ad spending

New data from Standard Media Index (SMI) reveals that advertising investment declined for the first time this year, Media...

Even in fragmented world, daily newspapers reach nearly two out of three adults: research

Data from the 2022 Spring release of Vividata’s SCC study shows that just over 21 million Canadians (70%) read...

New Reuters Institute report sheds light on ‘selective news avoidance’

Analysts have begun to dig in to the treasure trove of data contained in the newest Digital News Report,...

Op-ed: More publishers need a fair deal

News Media Canada and the National Ethnic Press and Media Council of Canada have collaborated to produce the below op-ed,...