Newspapers reach all generations, research shows
While many think they’ve abandoned the newspapers for greener digital pastures, the younger generations are also strong readers of...
Research: Edelman Trust Barometer 2024
Edelman Canada has released their most recent report on trust in Canada. Canada remains in the neutral zone with an...
Canadians trust newspaper content, research shows
Research recently conducted by Totum Research for News Media Canada finds that six in ten Canadians continue to trust...
Research: Government of Canada advertising expenditures (2022-2023)
The annual report on advertising expenditures by the government of Canada for the 2022-2023 fiscal year was released last month, detailing...
New RISJ report sheds light on trends to expect in 2024
A new report published by the Reuters Institute for the Study of Journalism at Oxford University chronicles what it...
New research finds newspaper readers are confident in spotting fake news
According to recent research from News Media Canada, almost two-thirds (63%) of newspaper readers felt they could determine if...
Vividata releases its first Study of the Canadian Consumer report for 2024
Vividata, Canada’s leading media and consumer research firm, today released their latest study results. In field October 2022 – September 2023, Vividata’s...
Significant engagement with newspaper e-editions, research shows
A new study done by Totum Research shows that more and more Canadians are accessing the electronic editions (E-edition)...
Reflections on a funeral for local news
Tim Shoults, the publisher of the St. Albert Gazette and Town and Country Today and Vice President of Great...
Dentsu report forecasts growth in ad spending in 2024
The latest dentsu Global Ad Spend Forecasts shows that advertising spending will expand by $33.0 billion in 2024 to reach...