Daily newspapers reach nearly 2 in 3 adults, research shows

In September 2023, Vividata released its Fall 2023 Study of the Canadian Consumer (SCC) results based on fieldwork from...

New research underscores importance of media literacy in the age of AI

A new study conducted by the Canadian Journalism Foundation (CJF) finds that most (58%) Canadians believe they’ve personally encountered...

Reliable journalism is crucial

Media Literacy Week, an annual opportunity to promote and celebrate media literacy across Canada, launches October 23. Developing and...

Key takeaways from Dentsu’s global trends report

Last week, Dentsu Canada released its 2024 media trends report, called The Pace of Progress, that emphasized that the...

New study on local news shows what readers trust

A new study released by the U.S.-based Oklahoma Media Center provides interesting insight on how readers trust local news stories...

New survey spotlights Canadians’ perspectives on Bill C-18

Leger has released some interesting results coming from its latest survey that asked Canadians about their perceptions of Bill...

Local matters: Shopping local supports communities

Research released from the Canadian Federation of Independent Business (CFIB) finds that for every dollar spent at a small business,...

Newspaper reading happens on multiple platforms, research shows

Vividata’s Spring release of the Study of the Canadian Consumer finds that nearly 2 in 3 Canadian adults (20.3...

Quizzes prove to be a helpful tool for readers to retain factual information

A new study by the U.S.-based Center for Media Engagement found that online quizzes maybe a helpful way to...

Canada’s Internet Factbook finds social media as “toxic” and “addictive”

The 2023 Internet Factbook from CIRA has been released with the latest data on internet usage in Canada. Every year CIRA...