New survey spotlights Canadians’ perspectives on Bill C-18

Leger has released some interesting results coming from its latest survey that asked Canadians about their perceptions of Bill...

Local matters: Shopping local supports communities

Research released from the Canadian Federation of Independent Business (CFIB) finds that for every dollar spent at a small business,...

Newspaper reading happens on multiple platforms, research shows

Vividata’s Spring release of the Study of the Canadian Consumer finds that nearly 2 in 3 Canadian adults (20.3...

Quizzes prove to be a helpful tool for readers to retain factual information

A new study by the U.S.-based Center for Media Engagement found that online quizzes maybe a helpful way to...

Canada’s Internet Factbook finds social media as “toxic” and “addictive”

The 2023 Internet Factbook from CIRA has been released with the latest data on internet usage in Canada. Every year CIRA...

More than media outlets stand to lose if Meta and Google block news

The actions by tech giants to block news on their platforms runs the risk of not only undermining the...

New research: How much do Canadians trust different media outlets?

A new study by Pollara shows Canadians place a high level of trust in national news networks like CTV, Global, and...

Vividata releases first Summer Study of the Canadian Consumer since 2018

Vividata has released their new SCC | Study of the Canadian Consumer for Summer 2023, helping provide useful data...

Vividata and Connected Interactive launch new project

Vividata, Canada’s authoritative source for consumer and cross-media insights, and the leading provider of cross platform audience measurement is...

Online ad spending increased last year, research shows

New research shows that online ad spending increased by about 15 per cent last year, with the lion's share...