Canada expected to outperform global advertising spend forecast

In 2017 the total advertising spending from major reported media accounted for $13.6 billion, based on the annual Net Advertising Volumes report. Internet advertising continues...

Journalists didn’t love the Washington Post ad. Why not?

If you watched the Super Bowl this past weekend, you likely saw the Washington Post's high-profile TV ad, supporting the important work of journalists. It's...

What is “Readers per Copy” and how can you calculate it?

Readers per Copy (RPC) is calculated by dividing the total publication audience/readership (collected with a readership survey like Vividata or the previous ComBase survey) by...

One screen is not enough, research shows

Between working on a computer, relaxing in front of the TV and using our smartphones whenever we have a couple of seconds to kill,...

Vividata study: Print remains the dominant platform for audiences

Vividata, Canada’s leading cross-media and consumer behaviour research firm, has released its latest findings on Canadian consumer and cross-media research. The recently released 2019 Winter...

Always On: Media usage amounts to more than 10 hours per...

It's no secret that people spend a lot of time with their smartphones and other electronic gadgets these days. How much time that actually...

TV ad spend down despite high consumption: study

TV isn’t getting the praise it deserves, according to Warc’s most recently Global Ad Trends, which shows TV’s reach as being close to 100%...

Social media inaccurate despite being popular U.S. news source

For the first time social media has beaten out print as an avenue for news consumption for adults in the United States, according to...

The Power of Printed Newspapers: A study from the Alberta Weekly...

Media habits differ between major urban centres and non-urban communities, and this is no different in Alberta. In July 2018 the AWNA commissioned research to understand...

Trust in media transcends basic attention metrics: research

It is no surprise that Canadian news consumers favour traditional media over digital sources.  Canadian news audiences place high levels of trust in newspapers and...