New benchmarking survey for Canadian newspapers

Newspapers Canada has retained Borrell Associates to conduct a benchmarking survey that will establish certain metrics for Canadian newspapers...

Social media inaccurate despite being popular U.S. news source

For the first time social media has beaten out print as an avenue for news consumption for adults in...

New research: Millennials read newspapers

New research from Totum Research and News Media Canada confirms that Millennials read newspapers in print and digital formats....

Research shows Canadian internet users value their privacy

When it comes to perceptions about online advertising more than three-quarters of Canadians (78%) admit they don’t like digital...

Snapshot 2011 shows the strength of community newspapers

Newspapers Canada has created a new two-page PDF showcasing the latest research on community newspaper readership, circulation, advertising, ownership...
Vividata

Cross-platform newspaper readership increased by more than 400 per cent

The most recent research from Vividata shows that readers of all ages are engaging with newspaper brands on multiple...

Statistics Canada data shows rise in digital advertising dollars

As the newspaper publishing industry continues its digital transition, digital advertising sales grew by 20.8% from 2016 to 2018, reaching $295.6 million. However, this...

Newspapers score high on engagement, research shows

When reading a newspaper, Canadians give it their full attention, compared to other media where attention may be fractured.  Newspapers...
Canadian Journalism Foundation

Canadians like, but don’t trust, social media for news, according to new poll

A new poll commissioned by The Canadian Journalism Foundation and conducted by Maru/Matchbox shows that while social media is a top news source...

Media engagement is important

The primary goal of advertising is to reach a defined audience in order to affect behaviour and influence potential...