Pew study shows direct visitors are more engaged with news sites

Visitors who go directly to news websites spend about three times as long there as those who arrive via search engine or social media...

Research: Print advertising drives sales

A recent study from Nielsen finds that about 80 per cent of U.S. households still use flyers/circulars and other traditional, printed sources for product...

Readers of community newspapers look at auto ads

Printed newspapers are a key driver in the automotive decision-making process. Seven out of ten community newspaper readers report that they read or look at...

New poll measures public perceptions of Canadian newspaper industry

How do Canadians feel about the evolving media landscape in Canada? Angus Reid Institute has released a new opinion poll on public perceptions of...

Study shows traditional ads viewed more favourably

When it comes to reliability and helpfulness, buyers should know that it’s not just the creative that affects viewers’ perceptions. According to a recent...

Young Adults are reading newspapers

Vividata’s new cross-platform data confirms that almost half of young adults surveyed are reading newspapers.  Newspapers reached 56% of Canadian adults 18+ “yesterday,” compared...

TV ad spend down despite high consumption: study

TV isn’t getting the praise it deserves, according to Warc’s most recently Global Ad Trends, which shows TV’s reach as being close to 100%...

NADbank releases new research on daily newspaper readership

Nearly eight in ten Canadian adults read a daily newspaper each week—in print and digital forms—according to the latest research from the Newspaper Audience...

Newspapers Canada releases 2012 Q1 revenue data for daily newspapers

Mobile advertising nearly doubled over the first quarter of last year going from $560,000 in Q1 2011 to $1,016,000 in Q1 2012 according to...

Second quarter 2016 revenue report now available

Newspapers Canada reports quarterly on daily newspaper revenues in the following categories: print advertising, online and mobile advertising, and circulation. Revenue data for the...