Snapshot 2020: Canada’s newspapers have a total weekly circulation of almost 34 million

Canada’s newspaper industry includes both daily and community newspapers, with a combined total of 1,047 titles. Last year's Snapshot...

Print still a key feature in advertising mix, new research finds

A new report by the International News Media Association (INMA) finds that print advertising continues to offer advertisers a...

The Globe and Mail tops Vividata rankings

The latest rankings from Toronto research firm Vividata shows that Canadians still have a sizeable appetite for newspapers, reports...

Newspapers reach all generations, research shows

While many think they’ve abandoned the newspapers for greener digital pastures, the younger generations are also strong readers of...

Frequency in newspapers works: presentation

To effectively advertise a brand's message, advertisers need to reach consumers multiple times in order to build familiarity. Explore the...

Just released: Newspaper Ad Effectiveness Research

This research study examined the effectiveness of newspapers and their sites. The results demonstrate the power of the medium....

Vividata’s releases Canadian consumer survey

Vividata, Canada’s leading media and consumer research firm, today released their latest survey results. In field from July 2018...

Member survey for Canadian Newspaper Industry Profile due January 31

Canadian journalism and the newspaper industry are in crisis. As an industry, we need to work together to support...

Pew releases 2014 State of the News Media report

The Pew Research Center has released its 11th annual State of the News Media report. The U.S. research report...

Newspaper media reach all target groups during COVID-19

Access to digital news platforms has only increased Canadians’ access to news content, particularly during the COVID-19 pandemic. In...