Frequency in newspapers works: presentation

To effectively advertise a brand's message, advertisers need to reach consumers multiple times in order to build familiarity. Explore the concept of 'frequency' in this...

New automotive research from Newspapers Canada

Vehicle advertisers need to know the facts about the market in Canada. To provide this necessary insight, Newspapers Canada conducted an update to previous...

Free Webinar on May 12: Community Newspapers Drive Results

Newspapers Canada has just launched exciting new research study that explores engagement with community newspapers and the role they play in the automotive path-to-purchase....

Creativity is the core to ad effectiveness

The Australian industry association for newspapers (News Media Works, formerly The Newspaper Works) has developed a creative benchmarking research series to help understand how print...

News Media Canada releases new study: Local Newspapers – Trusted and...

News Media Canada is proud to release a new research study Local Newspapers: Trusted and True, in partnership with the Department of Canadian Heritage. This...

New report shows analytics are vital to achieving editorial goals

A new report from the Reuters Institute for the Study of Journalism at Oxford University looks at how news media organizations are using audience...

July 2015 automotive stats from Desrosiers now available

Stats on Total Light Vehicle Sales from Desrosiers Automotive Consultants are now available on their website at www.desrosiers.ca/pdfs/sales.pdf. DesRosiers Automotive Consultants Inc. (DAC) is...

New bacteria strain could convert old newspapers into biofuel

Waste paper might someday become a rich source of fuel thanks to a new scientific discovery. Researchers at Tulane University in New Orleans have...

Canadians want government advertising in newspapers, research shows

News Media Canada recently asked Canadians which media they think are the most appropriate for advertising about federal, provincial and municipal/regional government programs and...

Social media is most effective for communicating with friends, not advertising

Recent new car buyers, like other demographic targets, overwhelmingly use social media for communicating with friends and sharing photos and videos.  Advertising, for automotive...