Vividata

Vividata releases first full-year study of Canadian consumers

Eight out of 10 Canadians are reading newspapers each week according to the first full-year study released by Vividata. The comprehensive 12-month study also shows significant...
Vividata

Readership of daily newspapers remains strong: Vividata study

Vividata’s latest research results confirm consistent readership levels across all newspapers. Newspapers play an important part in Canadian lives, reaching eight out of 10...

Newspaper sites reach Internet users

Over 100 million unique visitors visited newspaper websites in September 2010, according to a comScore study commissioned by the Newspaper Association of America. The...

Research: StatCan reports 2014 TV airtime sales down

Statistics Canada has released the 2014 Television Broadcasting data, reporting that advertising sales fell 0.8%, continuing the decline from 2011. Private conventional television reports...

Just released: 2014 Non Publishing Days Report

Newspapers Canada has released the Non Publishing Days Report for 2014. The report is produced annually as a reference tool for advertising agencies and...

New car buyers are dedicated newspaper readers

Recent research from Newspapers Canada shows that newspapers, in any format, are the most impactful medium at all stages of the automotive path to...

Research shows mobile advertising is booming

One of the golden rules of advertising is that money follows eyeballs. And since people are looking at their smartphones pretty much all the...

Just released: 2012 Community Newspaper Revenue Report

Total advertising revenue for Canadian community newspapers in 2012 is $1,288,832,000 according to the latest Community Newspaper Revenue Report released by Newspapers Canada. Compared...

A Minute on the Internet in 2019

A lot can happen in a minute. Sixty seconds can pass in the blink of an eye for someone mindlessly scrolling through Facebook or...

Snapshot 2015 confirms increase in community newspaper circulation

As of June 2015 there are 1,083 community newspapers in Canada and more than 1,180 editions. Community newspapers publish almost 21 million copies each...