Canadians trust newspaper content, research shows
Research recently conducted by Totum Research for News Media Canada finds that six in ten Canadians continue to trust...
J-Source launches Canada Press Freedom Project questionnaire
From injunctions, media exclusion zones and surveillance, to physical aggression, online harassment and ailing freedom-of-information systems, there is a...
Newspapers influence auto purchase decisions
Recent research from Newspapers Canada sheds light on the role that printed community newspapers play in automotive purchase decision...
No Frills brings back printed flyers after drop in visits
In April 2020, parent company Loblaw announced that it was permanently discontinuing printed flyers at No Frills and the...
Frequency in newspapers works: presentation
To effectively advertise a brand's message, advertisers need to reach consumers multiple times in order to build familiarity.
Explore the...
World Press Trends survey shows major shift in newspaper revenue sources
Global newspaper circulation revenues are larger than newspaper advertising revenues for the first time this century, according to the...
The tablet boom is over, new research shows
Apple’s release of the first iPad in 2010 kickstarted the rise of the tablet, a format that many companies had tinkered...
TV ad spending expected to lose share
According to new research, ‘cord-cutting’ in the Canadian traditional TV service market accelerated significantly in the first half of...
Newspapers turn to digital for growth in 2012
Over 50 percent of newspaper executives from Canada and the U.S. are predicting digital growth for 2012 according to...
Young adults prefer to consume their news in text: study
With the proliferation of digital technologies, young people are more likely than their elders to prefer reading the news,...