Driving trust (and purchase) during a pandemic

New research from Edelman Trust Barometer finds that consumers believe brands have a role in addressing the challenges of the...

CCAB Daily and Community Newspaper TRAC Data for Quarter ended June 2018

CCAB, the Canadian division of global assurance provider BPA Worldwide, has released daily newspaper audience data covering the three-month...

Just released: Newspaper Ad Effectiveness Research

This research study examined the effectiveness of newspapers and their sites. The results demonstrate the power of the medium....

Research: StatCan reports 2014 TV airtime sales down

Statistics Canada has released the 2014 Television Broadcasting data, reporting that advertising sales fell 0.8%, continuing the decline from...

Community newspapers are engaging

Engagement is essential to advertising effectiveness. Newspapers are a “lean-in” medium where consumers are actively engaged, physically paying attention...

Research shows Canadians trust print and digital newspaper ads

Trust continues to be a key factor for advertising and newspapers top the list according to research from December...

77% of Canadians reading newspapers

The release of the latest readership data for Canada's six major markets is good news for newspapers - readership...

Local news media connect consumers to their communities

Recent research reveals that consumers have a high level of trust for local community newspapers. Consumers look to community...

Print still a key feature in advertising mix, new research finds

A new report by the International News Media Association (INMA) finds that print advertising continues to offer advertisers a...

Statcan releases Q1 2015 retail sales; up almost 2% over last year

Statistics Canada has released Q1 2015 retail sales figures, reporting $108.6 billion in the first quarter, up 1.9% from...