Community newspaper readership stronger in smaller markets: Vividata
Data from Vividata’s most recent survey (Spring 2020) confirms that weekly readership of community newspapers is stronger in smaller...
Despite low level of trust, federal government favours social media advertising
On January 31, 2019 the federal government released the 2017/2018 Annual Report on Government of Canada Advertising Activities. This report...
TV ad spend down despite high consumption: study
TV isn’t getting the praise it deserves, according to Warc’s most recently Global Ad Trends, which shows TV’s reach...
TV ad spending expected to lose share
According to new research, ‘cord-cutting’ in the Canadian traditional TV service market accelerated significantly in the first half of...
Reading printed newspaper the greener choice in Europe
According to a recent KTH Centre report, reading an online newspaper for 30 minutes is more harmful to the...
Vividata: Daily cross-platform newspaper readership consistent across age groups
Based on data from 72 newspapers, the most recent release from Vividata (Q2 2016 study) shows that readership by...
Newspapers influential in Financial category
Vividata collects a wealth of information on the financial industry and newspapers including ownership of various financial products, media...
WAN-IFRA releases 2017 World Press Trends report
The results of WAN-IFRA’s annual survey depict an industry that is increasingly building loyal audiences around its high-quality journalism,...
Newspaper readers skew male, over 35 years old, with higher household incomes
Data from the most recent Vividata survey confirms that 58% of Canadians read a print or digital newspaper yesterday....
Q1 2015 Linage Report now available
The Q1 2015 linage report and Run of Press spreadsheet are now available online. There are 52 newspapers participating...