Community newspaper readership stronger in smaller markets: Vividata

Data from Vividata’s most recent survey (Spring 2020) confirms that weekly readership of community newspapers is stronger in smaller...

Despite low level of trust, federal government favours social media advertising

On January 31, 2019 the federal government released the 2017/2018 Annual Report on Government of Canada Advertising Activities.  This report...

TV ad spend down despite high consumption: study

TV isn’t getting the praise it deserves, according to Warc’s most recently Global Ad Trends, which shows TV’s reach...

TV ad spending expected to lose share

According to new research, ‘cord-cutting’ in the Canadian traditional TV service market accelerated significantly in the first half of...

Reading printed newspaper the greener choice in Europe

According to a recent KTH Centre report, reading an online newspaper for 30 minutes is more harmful to the...

Vividata: Daily cross-platform newspaper readership consistent across age groups

Based on data from 72 newspapers, the most recent release from Vividata (Q2 2016 study) shows that readership by...
Vividata

Newspapers influential in Financial category

Vividata collects a wealth of information on the financial industry and newspapers including ownership of various financial products, media...

WAN-IFRA releases 2017 World Press Trends report

The results of WAN-IFRA’s annual survey depict an industry that is increasingly building loyal audiences around its high-quality journalism,...
Vividata

Newspaper readers skew male, over 35 years old, with higher household incomes

Data from the most recent Vividata survey confirms that 58% of Canadians read a print or digital newspaper yesterday....

Q1 2015 Linage Report now available

The Q1 2015 linage report and Run of Press spreadsheet are now available online. There are 52 newspapers participating...