TV ad spending expected to lose share

According to new research, ‘cord-cutting’ in the Canadian traditional TV service market accelerated significantly in the first half of 2015. Boon Dog Professional Services, a research and consulting firm with expertise in the broadcasting and media sectors, reported that the big Canadian cable companies combined lost 113,705 subscribers between Q1 and Q2 2015.

This is up significantly from 19,200 lost in the same quarters in 2014. “estimates that TV ad spending will lose share of total media ad spending over the next several years”.

Research conducted by Google and TNS in March 2015 report that 69% watch “regular TV on a TV set” compared to those who stream digital content to a TV set (13%) or another device (15%).

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