UK research finds that image-based ads outperform price based ads
Updated research from Newsworks in the UK examines the differences between price-based ads and image-based ads in print newspapers in a recent...
Print Newspapers Come Out on Top for Ad Engagement
A new study conducted by Totum Research on behalf of News Media Canada has found that printed newspaper ads...
Retail outlook not so bad
By Drew Halfnight
Even as analysts continue to predict a “sobering” holiday season for Canadian retailers, two sets of numbers...
Questions and Answers on the Online News Act
The Department of Canadian Heritage has published a detailed 'question and answer' backgrounder about the importance of the Online...
Vividata: Daily newspaper brands still reach 8 out of 10 Canadians
Vividata’s latest study confirms that Canadians love reading. Eight out of ten Canadians are reached by daily newspapers, in...
Newspapers are top traditional media source to influence purchase decisions
The most recent Vividata research finds that almost a quarter (22%) of Canadians live in households who expect to...
Research shows newspapers still reach a vast majority of Canadians
A new study released last week by Vividata highlights that newspaper content, either in print or digital formats, are...
Pew releases new insights on mobile news consumption habits
Males and highly educated individuals are more likely to consume news content on tablets and smartphone devices according to...
Getting a clearer picture of Canadians’ digital behaviour
Environics Analytics and Vividata have partnered up to launch a new tool that helps users get a clearer picture...
Just released: Snapshot 2016 provides new data on community newspaper circulation
More than 1,000 community newspapers across Canada circulate almost 20 million copies each week. The majority of community newspaper...