News Media Canada releases new study: Local Newspapers – Trusted and...

News Media Canada is proud to release a new research study Local Newspapers: Trusted and True, in partnership with the Department of Canadian Heritage. This...

Millennials trust advertising more than most: study

Consumers are generally pro-advertising, but that doesn’t necessarily mean that they trust it, or that it helps them make all of their purchases, writes...

News Media Canada releases ‘Newspaper 24/7’ 2018 results

News Media Canada continues to measure newspaper readership across different platforms and by time of day. The most recent research was conducted in January/February 2018...

Latest daily newspaper revenue report now available

News Media Canada collects daily newspaper revenues on a quarterly basis and community newspaper revenues on an annual basis. The latest revenue report, covering Q3...

Young people remain loyal to printed newspapers: study

A key findings from new research on media consumption habits indicates that young people spend almost double the amount of time with their printed...

Have your say and support Canadian journalism today

News Media Canada, in partnership with the Department of Canadian Heritage, has launched a new industry survey designed to build a comprehensive profile of the...

Newspapers top the list when it comes to trust in advertising

New research in Australia finds that media users’ trust in ads is higher in newspapers compared to other media measured (television, radio, magazines, cinema, outdoor, digital...

Canadians want government advertising in newspapers: report

New research indicates that almost three-quarters of Canadians consider newspapers to be the most appropriate media for advertising information about government programs and services. Those...

New Research: Community Newspapers Drive Results 2017

News Media Canada is pleased to release the 2017 follow up study that profiles community newspaper readers, explores engagement with printed and digital community...

Study finds social media users not interested in buying

Recent research from eMarketer demonstrates how Facebook users engage with ads. One key finding: many consumers just aren’t interesting in buying something while they...