Newspapers by the Numbers 2016

Newspapers Canada has updated the popular Newspapers by the Numbers fact sheet with new research and industry facts from 2016. This year there are 1,158...

Frequency in newspapers works!

In order to effectively advertise a brand's message, advertisers need to reach consumers multiple times to build familiarity; this concept is called frequency. Newspapers Canada...

Q1 2016 Daily Newspaper Revenue Report released

Newspapers Canada reports quarterly on daily newspaper revenues in the following categories: print advertising, online and mobile advertising, and circulation. Revenue data for the...

Just released: Snapshot 2016 provides new data on community newspaper circulation

More than 1,000 community newspapers across Canada circulate almost 20 million copies each week. The majority of community newspaper circulation is free (18.7 million...

New car buyers are dedicated newspaper readers

Recent research from Newspapers Canada shows that newspapers, in any format, are the most impactful medium at all stages of the automotive path to...

Community newspapers are engaging

Engagement is essential to advertising effectiveness. Newspapers are a “lean-in” medium where consumers are actively engaged, physically paying attention in order to read. This...

Business Decision Makers are dedicated newspaper readers across all platforms

Nine in ten (91%) Business Decision Makers (BDMs*) read newspaper content in print, on their desktop/laptop, on their phone or via their tablet, although...

New automotive research from Newspapers Canada

Vehicle advertisers need to know the facts about the market in Canada. To provide this necessary insight, Newspapers Canada conducted an update to previous...

New Research: Community Newspapers Drive Results 2016

Newspapers Canada is pleased to release new research, funded by Canadian Heritage, that explores engagement with printed community newspapers in Canada as well as...

Community newspaper readership strong in Ontario

Almost three quarters of Ontarians surveyed are community newspaper readers according to the Community Newspaper Readership Report, recently released by BrandSpark International.  Furthermore, nine...