Study finds social media users not interested in buying

Recent research from eMarketer demonstrates how Facebook users engage with ads. One key finding: many consumers just aren’t interesting in buying something while they...

Report: Small business spending on media to increase

Research from various sources in the U.S. point to increased marketing spending in 2017 on traditional and digital media by small businesses. Research from Thrive...

Traditional media essential to optimized campaigns

A 2016 study by the Advertising Research Foundation (ARF) advocates placing the bulk of advertising dollars in traditional media to optimize ROI. ARF examined 5,000...

Traditional media is the most trusted source: Edelman

According to the 2016 Edelman Trust Barometer, traditional media (66 per cent) tops the list of leading trusted sources for news and information in...

New Research: Newspapers work for travel in 2017

According to the Conference Board of Canada, travel to and within Canada is expected to grow in 2017 as celebrations for Canada’s 150th birthday...

Latest industry revenue report now available

Newspapers Canada is pleased to release the latest daily newspaper revenue numbers for Q3 2016. Revenue data is collected for print advertising by category (national, local,...

‘Shareable Stats on Newspapers’ fact sheet now available

Newspapers Canada is pleased to release a new factsheet to accompany the 2016 Publishers Presentation, 17 Shareable Stats on Newspapers. This easy-to-share compilation of newspaper...

Second quarter 2016 revenue report now available

Newspapers Canada reports quarterly on daily newspaper revenues in the following categories: print advertising, online and mobile advertising, and circulation. Revenue data for the...

Vividata: Understanding exclusive newspaper readers

By: Sara Hill, Donald Williams, and Rahul Sethi President/CEO; Vice President and Research Director; and Insights Manager Vividata Too often brands and advertisers work with a catch all...

Printed community newspaper readers love local news

The printed community newspaper is by far the favourite source of local news and information in communities large and small across Canada. Time spent with...