NADbank and PMB release spring 2015 readership studies

Today the amalgamated organization of NADbank and PMB released two new studies measuring magazine and newspaper readership in Canada....

Stop the presses: Canadian newspaper readership at an all-time high

Seventh annual Newspapers 24/7 Report confirms that 88% of Canadians read newspapers every week - the highest number since...

Google and Facebook continue to dominate the Canadian digital advertising market

Facebook and Google combined account for an estimated 72% of the $5.5 billion Internet advertising market in Canada in...

What is “Readers per Copy” and how can you calculate it?

Readers per Copy (RPC) is calculated by dividing the total publication audience/readership (collected with a readership survey like Vividata or...

Gen-Z more likely to read newspapers in print only: research

Highlights from the most recent Vividata survey (Spring 2020) find that seven out of ten Canadians are reading newspaper...
Vividata

Newspaper reader behaviour differs between weekday and weekend

Vividata’s latest research results confirm consistent readership levels across all newspapers. Newspapers play an important part in Canadian lives,...

Media consumption on the rise in Canada

The amount of time spent consuming media is on the rise across the world, new research shows. Data compiled from...

Young Adults are reading newspapers

Vividata’s new cross-platform data confirms that almost half of young adults surveyed are reading newspapers.  Newspapers reached 56% of...

Where do social media users get their news?

The Reuters Digital News Report, which studied people age 18 and up, found that while Twitter currently is a...

News Media Canada releases ‘Newspaper 24/7’ 2018 results

News Media Canada continues to measure newspaper readership across different platforms and by time of day. The most recent research...