NADbank and PMB release spring 2015 readership studies

Today the amalgamated organization of NADbank and PMB released two new studies measuring magazine and newspaper readership in Canada. The NADbank 2015 Study provides...

Stop the presses: Canadian newspaper readership at an all-time high

Seventh annual Newspapers 24/7 Report confirms that 88% of Canadians read newspapers every week - the highest number since the study began in 2012 In...

Young Adults are reading newspapers

Vividata’s new cross-platform data confirms that almost half of young adults surveyed are reading newspapers.  Newspapers reached 56% of Canadian adults 18+ “yesterday,” compared...

Google and Facebook continue to dominate the Canadian digital advertising market

Facebook and Google combined account for an estimated 72% of the $5.5 billion Internet advertising market in Canada in 2016.  Internet advertising revenues continue...

Media consumption on the rise in Canada

The amount of time spent consuming media is on the rise across the world, new research shows. Data compiled from 2011 to 2016 from eMarketer...

News Media Canada releases ‘Newspaper 24/7’ 2018 results

News Media Canada continues to measure newspaper readership across different platforms and by time of day. The most recent research was conducted in January/February 2018...

Vividata: Young Adults are reading newspapers

Canadians are reading newspapers more than ever, including young adults. Vividata’s new cross-platform data confirms that almost half of young adults surveyed are reading...

Community Newspapers are a billion dollar industry

Total 2014 advertising revenue for community newspapers in Canada was $968 million.  Community newspapers also reported an additional $90 million in other related revenue. Highlights...

Newspaper readership by device: Mobile dominates

The latest research from Vividata shows that two thirds of digital readers are using their mobile/tablet device to read newspapers. Of all digital newspaper...

Automotive: 2015 a record year for new vehicle sales

According to automotive industry expert Dennis DesRosiers, 2015 was another record-setting year in terms of new vehicle sales. Furthermore, he believes this trend will...