New Research: Community Newspapers Drive Results 2016

Newspapers Canada is pleased to release new research, funded by Canadian Heritage, that explores engagement with printed community newspapers in Canada as well as...

News Media Canada releases new study: Local Newspapers – Trusted and...

News Media Canada is proud to release a new research study Local Newspapers: Trusted and True, in partnership with the Department of Canadian Heritage. This...

Newspapers continue to be accessed by Canadians across all devices

The Newspapers 24/7 survey reports that nine out of ten (87%) Canadians are newspaper readers, across print, website, phone and tablets combined. Total readership is...

Just released: Newspaper Ad Effectiveness Research

This research study examined the effectiveness of newspapers and their sites. The results demonstrate the power of the medium. Newspapers and their sites deliver...

81% of Canadians are reading newspapers

The latest research from Vividata confirms that more than eight out of ten Canadians report reading a newspaper in print or digital format in...

Print community newspaper readers want local information and advertising

A new research study from Newspapers Canada explores engagement with community newspapers and the role they play in the automotive path-to-purchase. When asked why...

Statistics Canada report: Black Friday impact on retail sales

Statistics Canada has released a report on the effects of Black Friday on total retail spending (2006, 2011, 2014) and evaluates the shift of...
Vividata

Local community newspaper readership is strong

Eight out of ten Canadians (82%) are local community newspaper readers, according to Vividata research. When asked about how often they read community newspapers, the...

Majority of Canadians get their online news from traditional media sites

Research conducted for Public Policy Forum’s report The Shattered Mirror, finds that more than 70 per cent of Canadians are accessing traditional media websites as...

Vividata: Baby Boomers are strong newspaper readers

Research from the most recent Vividata survey confirms the love affair that Boomers have with their printed newspapers. Six out of ten Boomers read yesterday’s...