News Media Canada releases new study: Local Newspapers – Trusted and...

News Media Canada is proud to release a new research study Local Newspapers: Trusted and True, in partnership with the Department of Canadian Heritage. This...

New Research: Community Newspapers Drive Results 2016

Newspapers Canada is pleased to release new research, funded by Canadian Heritage, that explores engagement with printed community newspapers in Canada as well as...
Vividata

Newspapers are top traditional media source to influence purchase decisions

The most recent Vividata research finds that almost a quarter (22%) of Canadians live in households who expect to purchase a vehicle in the...

Gen-Z more likely to read newspapers in print only: research

Highlights from the most recent Vividata survey (Spring 2020) find that seven out of ten Canadians are reading newspaper brand content weekly. Overall newspaper reading...

Majority of Canadians get their online news from traditional media sites

Research conducted for Public Policy Forum’s report The Shattered Mirror, finds that more than 70 per cent of Canadians are accessing traditional media websites as...

Newspapers continue to be accessed by Canadians across all devices

The Newspapers 24/7 survey reports that nine out of ten (87%) Canadians are newspaper readers, across print, website, phone and tablets combined. Total readership is...

Vividata: Baby Boomers are strong newspaper readers

Research from the most recent Vividata survey confirms the love affair that Boomers have with their printed newspapers. Six out of ten Boomers read yesterday’s...

The transformation of print media

Digital technology is no longer the disruptive force in print media—it is the driving force that shapes content creation and distribution, a new report...

Print community newspaper readers want local information and advertising

A new research study from Newspapers Canada explores engagement with community newspapers and the role they play in the automotive path-to-purchase. When asked why...

The Globe and Mail tops Vividata rankings

The latest rankings from Toronto research firm Vividata shows that Canadians still have a sizeable appetite for newspapers, reports Media In Canada. For newspapers, survey...