Vividata releases latest numbers on print and digital readership

Vividata, Canada’s authoritative cross-platform study of media readership, released new research, which confirms that readership levels are consistent with past findings, and it also...
Vividata

Newspaper reader behaviour differs between weekday and weekend

Vividata’s latest research results confirm consistent readership levels across all newspapers. Newspapers play an important part in Canadian lives, reaching eight out of 10 adults...

Automotive: 2015 a record year for new vehicle sales

According to automotive industry expert Dennis DesRosiers, 2015 was another record-setting year in terms of new vehicle sales. Furthermore, he believes this trend will...

Newspapers by the Numbers 2016

Newspapers Canada has updated the popular Newspapers by the Numbers fact sheet with new research and industry facts from 2016. This year there are 1,158...

What is “Readers per Copy” and how can you calculate it?

Readers per Copy (RPC) is calculated by dividing the total publication audience/readership (collected with a readership survey like Vividata or the previous ComBase survey) by...
Vividata

Newspapers dominate as a media source for Local Community Information

Three quarters (75%) of Canadians rely on newspapers (daily or community) combined, although community newspapers are the primary source of local community information. Combined, daily and community...

CCAB releases annual circulation data for Canadian daily newspapers

CCAB, the Canadian division of global assurance provider BPA Worldwide, has released annual circulation data for 40 of its paid and non-paid daily newspaper...

CCAB releases new circulation trend report for community newspapers

CCAB, the Canadian division of BPA Worldwide, has released its report of quarterly data for its community newspaper members. Circulation data, covering the three-month...

Google and Facebook dominate Canadian digital advertising market

Data from the Canadian Media Concentration Project at Carleton University, shows that Google’s share of the Canadian digital market is almost 10 times that...

Community newspaper readership strong in Ontario

Almost three quarters of Ontarians surveyed are community newspaper readers according to the Community Newspaper Readership Report, recently released by BrandSpark International.  Furthermore, nine...