Newspapers continue to be accessed by Canadians across all devices

The Newspapers 24/7 survey reports that nine out of ten (87%) Canadians are newspaper readers, across print, website, phone and tablets combined. Total readership is...

Reaching young adults with newspapers

Research from Newspapers Canada and Vividata’s new cross-platform study confirm that Canadians are reading newspapers more than ever, including young adults. Vividata finds that newspapers...

Newspapers are top traditional media source to influence automotive purchase decisions

The most recent Vividata research finds that almost a quarter (22%) of Canadians live in households that expect to purchase a vehicle in the...

Newspapers played an important role in examining anti-terror legislation

Canada’s three major daily newspapers played an important role in scrutinizing the government’s anti-terror legislation according to new research from Kevin MacLean, an instructor...

Young Adults are reading newspapers

Vividata’s new cross-platform data confirms that almost half of young adults surveyed are reading newspapers.  Newspapers reached 56% of Canadian adults 18+ “yesterday,” compared...

Automotive research planned for 2016

Newspapers Canada will be repeating its Automotive research this year to update Path-to-Purchase data on the Automotive industry – Newspaper Media Drive Results. The...

Community Newspapers are a billion dollar industry

Total 2014 advertising revenue for community newspapers in Canada was $968 million.  Community newspapers also reported an additional $90 million in other related revenue. Highlights...

Mobile decisions influenced by newspapers

Research from the most recent Vividata study shows that newspapers are a top source of information for choosing wireless services compared to other traditional...

81% of Canadians are reading newspapers

The latest research from Vividata confirms that more than eight out of ten Canadians report reading a newspaper in print or digital format in...