Vividata: Understanding exclusive newspaper readers

By: Sara Hill, Donald Williams, and Rahul Sethi President/CEO; Vice President and Research Director; and Insights Manager Vividata Too often brands and advertisers...

Printed community newspaper readers love local news

The printed community newspaper is by far the favourite source of local news and information in communities large and...

Newspapers by the Numbers 2016

Newspapers Canada has updated the popular Newspapers by the Numbers fact sheet with new research and industry facts from...

Frequency in newspapers works!

In order to effectively advertise a brand's message, advertisers need to reach consumers multiple times to build familiarity; this...

Q1 2016 Daily Newspaper Revenue Report released

Newspapers Canada reports quarterly on daily newspaper revenues in the following categories: print advertising, online and mobile advertising, and...

Just released: Snapshot 2016 provides new data on community newspaper circulation

More than 1,000 community newspapers across Canada circulate almost 20 million copies each week. The majority of community newspaper...

New car buyers are dedicated newspaper readers

Recent research from Newspapers Canada shows that newspapers, in any format, are the most impactful medium at all stages...

Community newspapers are engaging

Engagement is essential to advertising effectiveness. Newspapers are a “lean-in” medium where consumers are actively engaged, physically paying attention...

Business Decision Makers are dedicated newspaper readers across all platforms

Nine in ten (91%) Business Decision Makers (BDMs*) read newspaper content in print, on their desktop/laptop, on their phone...

New automotive research from Newspapers Canada

Vehicle advertisers need to know the facts about the market in Canada. To provide this necessary insight, Newspapers Canada...