Newspapers top the list when it comes to trust in advertising

New research in Australia finds that media users’ trust in ads is higher in newspapers compared to other media measured (television, radio, magazines, cinema, outdoor, digital news media, social media, search and other websites).

Ads on social media, by contrast, were found to the be least trusted, reinforcing research in the United States and Canada.

News Media Canada also finds that newspapers, in both digital and printed formats, are the top media when it comes to advertising content.

Some of the key findings from the Australian research include that greater trust in content leads to greater trust in ads, which leads to greater purchase intent and that news media in print and digital forms have highly trusted content and ads.