IAB Canada releases internet advertising revenue survey results

A new report released by IAB Canada finds that the online advertising industry in Canada grew by 15% in...

Canadians trust newspaper advertisements: study

Canadian research from the recent study, Community Newspapers Drive Results 2017 confirms that printed and digital newspapers are considered...

Research shows young adults read newspapers

Eight in 10 young adults aged 18 to 34-years-old read a newspaper brand each week according to a research...

Community newspapers drive results

Research proves that community newspaper readers notice the vehicle ads in their paper. Automotive ads in newspapers are also influential...

Vividata releases study of over 43,000 Canadians Report on what Canadians are reading, thinking,...

Vividata, (vividata.ca) Canada’s authoritative cross platform media study, released results today covering print and digital audiences for 70 magazines...

Print community newspaper readers want local information and advertising

A new research study from Newspapers Canada explores engagement with community newspapers and the role they play in the...

Printed newspaper ads are the most trusted. Social media ads are the least trusted

Trust continues to be a key factor for advertising and printed newspapers top the list according to research from...

Audience attitude survey identifies most trust news brands: Vividata research

In a recent INMA blog post, we find that Vividata research provides an opportunity to segment and examine newspaper...

Boomers are dedicated newspaper readers across all platforms

Nine in ten (88%) Boomers (Canadians aged 45-64) read newspaper content in print, on their desktop/laptop computer, on their...

Vividata releases Spring 2018 study on cross-media and consumer behaviours

Vividata, (vividata.ca) Canada’s authoritative source for cross-media insights and consumer behaviour, today released their latest findings.  Surveying 42,604 Canadians...