CanTrust Index: News Media highly trusted among Canadians

News media are among the most trusted intuitions in Canada according to the inaugural CanTrust Index study, commissioned by...

Canadians want government advertising in newspapers: report

New research indicates that almost three-quarters of Canadians consider newspapers to be the most appropriate media for advertising information...

Traditional media essential to optimized campaigns

A 2016 study by the Advertising Research Foundation (ARF) advocates placing the bulk of advertising dollars in traditional media...

Canadians support government action against Google and Facebook

Recent research confirms that Canadians feel Google and Facebook have become too powerful and more than eight out of...

Research spotlight: A decade of change

In 2022 research tells us that almost nine out of ten Canadian adults (86%) read newspapers over the course...

Pew releases 2014 State of the News Media report

The Pew Research Center has released its 11th annual State of the News Media report. The U.S. research report...

Digital growth slow for newspapers and magazines: study

Vividata’s latest quarterly readership study shows that although some of Canada’s newspapers and magazines have seen digital growth, much of...

2020 data shows highest digital ad spend in four years

The COVID-19 pandemic has played a large part in accelerating digital ad spend and digital revenue growth in the...

NADbank releases mid-year readership study for daily newspapers

Canadians continue to be avid readers of newspaper across multiple platforms according to the latest readership study released by...
Vividata

Profile: Canada Vacation Travellers

Research from a recent Vividata study provides a profile of adults who travel within Canada. More than half of Canadian...