Statistics Canada report: Black Friday impact on retail sales

Statistics Canada has released a report on the effects of Black Friday on total retail spending (2006, 2011, 2014)...

Explaining the benefits of advertising in trusted news media

Since the onset of the COVID-19 pandemic, there has been an increased need for reliable journalism, and news brands...

Research shows more people pay for news online, but most people don’t

2021 was an important year for journalism and the researchers at the Reuters Institute identified a number of findings that...

Trust in printed newspapers stays consistent during pandemic

The Proof Strategies CanTrust Index 2021 report was released earlier this month. The CanTrust Index is one of the...

The importance of trusted news sources during an election: Vividata

This past summer, Vividata, in partnership with Kantar, released the Canadian Trust in News Study. This study examined how...

What happens when brands stop advertising?

Advertising during a decline, and most recently, during the pandemic, is essential. But more often than not, ad spending...

Cyberpresse leads in web traffic

The latest results from comScore show that Cyberpresse experienced the largest increase in web traffic amongst all major Canadian...

Digital platforms continue to grow in popularity, new data shows

Canadians are increasingly turning to platforms and devices connected to the Internet for their video and audio content, according...

Canadians continue to read newspapers across all platforms, research shows

The recently released Newspapers 24/7 research demonstrates that Canadian adults continue to read newspapers – almost nine out of ten (86%)...

Traditional media essential to optimized campaigns

A 2016 study by the Advertising Research Foundation (ARF) advocates placing the bulk of advertising dollars in traditional media...