Important advertising takeaways from new research

In a recent piece, Mark Challinor, the U.K.-based advertising lead for INMA, published his analysis of new survey research...

New data shows dip in Canadian ad spending

New data from Standard Media Index (SMI) reveals that advertising investment declined for the first time this year, Media...

Even in fragmented world, daily newspapers reach nearly two out of three adults: research

Data from the 2022 Spring release of Vividata’s SCC study shows that just over 21 million Canadians (70%) read...

New Reuters Institute report sheds light on ‘selective news avoidance’

Analysts have begun to dig in to the treasure trove of data contained in the newest Digital News Report,...

Op-ed: More publishers need a fair deal

News Media Canada and the National Ethnic Press and Media Council of Canada have collaborated to produce the below op-ed,...

Fight fake news with media literacy and trusted media

Fake news and disinformation are global problems. Recent research from Newsworks finds that more than half of UK adults that...

Combating fake news, filing stories at a faster rate and attracting new audiences highlighted...

While access to high-quality journalism and credible reporting have never been more prevalent, the media's role has never been...

Pollara: 90% of Canadians Think it’s Important that Local Media Outlets Survive

News Media Canada released the results of a survey about Canadians’ views on the importance of local media. The...

Canadians value local media, new study from Vividata shows

The Spring 2022 Study of the Canadian Consumer study from Vividata was released on May 11, 2022, and includes new...

Newspapers and their digital products provide a trusted environment

Data from Totum Research confirms that Canadians trust newspapers for editorial content and advertising. Editorial content in newspapers and their...