Vividata releases Spring 2019 research

Vividata’s Spring 2019 Study is now available; providing behavioural insights on 43,266 consumers across Canada from January 2018 through to December 2018. A copy of our Press Release can be found here. For...
Canadian Journalism Foundation

Canadians like, but don’t trust, social media for news, according to...

A new poll commissioned by The Canadian Journalism Foundation and conducted by Maru/Matchbox shows that while social media is a top news source for both Canadians and Americans,...

Study shows traditional ads viewed more favourably

When it comes to reliability and helpfulness, buyers should know that it’s not just the creative that affects viewers’ perceptions. According to a recent...

Research: Digital ad spending continues to grow globally

Ad spending continues to grow globally, with  digital driving most of the growth.  According to eMarketer, worldwide digital ad spending will account for about half...

A Minute on the Internet in 2019

A lot can happen in a minute. Sixty seconds can pass in the blink of an eye for someone mindlessly scrolling through Facebook or...

Public Access does not equal Public Notice

Research from February 2019 confirms that public notices should be published in newspapers.  More than half of Canadians (53%) want to see public notices...

Canadians want to see public notices in newspapers

New research from News Media Canada confirms that Canadians want to see Public Notices continue to be published in newspapers.  When asked, more than half (53%)...

UK research finds that image-based ads outperform price based ads

Updated research from Newsworks in the UK examines the differences between price-based ads and image-based ads in print newspapers in a recent study using data from RAMetrics. ...

Young adults have strong trust in newspaper ads

Research from News Media Canada confirms that young Canadians are a trusting lot. Data from the 2018 Trusted and True study finds that adults under 35 years old have...

Despite low level of trust, federal government favours social media advertising

On January 31, 2019 the federal government released the 2017/2018 Annual Report on Government of Canada Advertising Activities.  This report includes information on ad expenditures,...