Vividata releases its first Study of the Canadian Consumer report for 2024

Vividata, Canada’s leading media and consumer research firm, today released their latest study results. In field October 2022 – September 2023, Vividata’s...

Significant engagement with newspaper e-editions, research shows

A new study done by Totum Research shows that more and more Canadians are accessing the electronic editions (E-edition)...
Head Shot - Tim Shoults

Reflections on a funeral for local news

Tim Shoults, the publisher of the St. Albert Gazette and Town and Country Today and Vice President of Great...

Dentsu report forecasts growth in ad spending in 2024

The latest dentsu Global Ad Spend Forecasts shows that advertising spending will expand by $33.0 billion in 2024 to reach...

New research highlights significant engagement with electronic editions of newspapers

A new research study recently released by AdWest Marketing Inc. in conjunction with Totum Research reveals that many Canadians...

Young Canadians are increasingly trusting news shared on social media

A new report that evaluates the public's trust and credibility in news sources finds that about a quarter of...

New report show what tech platforms owe news organizations

A new working paper estimates that Facebook and Google platforms would owe American news publishers up to $14 billion...

Vividata explains how Canadians are responding to Bill C-18

This June, the passing of the controversial Bill C-18 mandated that major tech firms compensate media outlets if they want to...

Daily newspapers reach nearly 2 in 3 adults, research shows

In September 2023, Vividata released its Fall 2023 Study of the Canadian Consumer (SCC) results based on fieldwork from...

New research underscores importance of media literacy in the age of AI

A new study conducted by the Canadian Journalism Foundation (CJF) finds that most (58%) Canadians believe they’ve personally encountered...