Mobile video set to overtake desktop in Canada: Zenith

By 2021, the average person will spend 100 minutes per day watching online video, a new report finds.  That’s up from 84 minutes this year,...

Research supports argument that ‘context is king’

Research from the UK association, Newsworks, finds that ads in quality editorial environments are more effective. Newsworks has commissioned various studies that examine the impact of...

The importance of trusted news sources during an election

This past summer, Vividata, in partnership with Kantar, released the Canadian Trust in News Study. This study examined how Canadians feel about their news...

CCAB Newspaper Audience Data – Quarter Ended June 2019

CCAB, the Canadian division of global assurance provider BPA Worldwide, has released daily and community newspaper audience data that covers the three-month period ended...

Readers are concerned personalized news keeps them in content silos

Research shows that nearly half of Canadian adults worry more personalized news may mean they miss out on certain stories or perspectives. Given that more...

Have you heard? Newspapers are engaging

New research confirms that printed newspapers engage readers like no other medium. News Media Canada, with the support of the Government of Canada’s Department of Canadian...

Quality news sites get ‘halo effect’ on ad viewability

The World Media Group claims the research shows advertising on "quality journalism" sites has had a "halo effect" as consumers have been gravitating towards...

Have You Heard? Newspapers are Engaging

Advertising is about more than awareness or exposure.  Effective advertising is about engagement. The most effective advertising campaigns engage consumers on multiple platforms and touchpoints....

Research shows printed newspaper ads are effective

Advertisers want their ads to be noticed. Consumers actively avoid most ads because they find them annoying and the ads interrupt content being consumed....

Research shows that three quarters of Canadians rate newspaper ads highest...

Canadians are most comfortable with truth and accuracy in newspaper ads and traditional media in general. Even those under 35 years old place newspaper...