Frequency in newspaper advertising matters
In order to effectively advertise a brand's message, advertisers need to reach consumers multiple times to build familiarity. This...
Resources to help you celebrate National Newspaper Week
National Newspaper Week takes place from Sunday October 1 to Saturday October 7 this year. There has never been...
Boomers are among the strongest newspaper readers
The Newspapers 24/7 research provides insight on newspaper reading habits, by platform and by time of day. The rise...
An urgent message to the Government of Canada from the publishers of Canada’s newspapers
Around the world, governments are moving to correct an historical inequality that dates back to the birth of digital...
Don’t forget to participate in the Disappearing Headlines campaign
On Thursday, February 4, newspapers across the country are participating in the Disappearing Headlines campaign with blank front pages and an...
Ten Tweetable Truths 2021 presentation now available
Did you know that Canadians tend to give newspapers their full attention when reading, while with other types of...
Industry ads that help promote newspapers
News Media Canada has several different campaigns that can be used to promote the newspaper medium in your papers. ...
Newspaper industry 2020 year in review
The Canadian news media industry faced many unprecedented challenges in 2020, due primarily to the onset of the COVID-19...
TC Media’s raddar expands in Québec, Ontario and British Columbia
In the wake of its successful launch in Montréal this spring, TC Transcontinental has announced the expansion of raddar,...
The Globe and Mail launches new brand campaign
The Globe and Mail has launched a new brand campaign and a refreshed Report on Business magazine.
Created with Cossette,...