Newspaper ads are most read across multiple categories

Recent research from early 2018 proves that ads in newspapers are read more than social media and search engines. Two thirds of printed newspaper readers...

Impact of newspaper ad frequency is significant

Advertising awareness can be significantly increased with frequency and newspapers are incredibly effective. Across all media the first couple of exposures to an ad have...

Printed community newspaper readers love local news

The printed community newspaper is by far the favourite source of local news and information in communities large and small across Canada. Time spent with...

Industry ads that help promote newspapers

News Media Canada has several different campaigns that can be used to promote the newspaper medium in your papers.  Whether you are looking for...

Newspaper Media Drive Vehicle Sales

Last year was a record year for new vehicle sales in Canada. Newspapers Canada has created a new Fact Sheet with highlights from the...

Printed community newspaper readers are engaged

The primary goal of advertising is to reach a defined audience in order to impact behaviour and influence potential customers. Media engagement levels indicate that...

Social media is most effective for communicating with friends, not advertising

Recent new car buyers, like other demographic targets, overwhelmingly use social media for communicating with friends and sharing photos and videos.  Advertising, for automotive...

Montreal Gazette’s award-winning ad campaign delivers high-quality, journalistic content

Earlier this year, the Montreal Gazette teamed up with Concordia University to develop an effective and engaging native advertising campaign. The five-part, 10-week series ran...

They’re here: News Media Canada house ads now available

The time has come. A few weeks ago, we recently rolled out our splashy new logo. Now, we've got more treats for you, our...

‘Shareable Stats on Newspapers’ fact sheet now available

Newspapers Canada is pleased to release a new factsheet to accompany the 2016 Publishers Presentation, 17 Shareable Stats on Newspapers. This easy-to-share compilation of newspaper...