At a time when some newspapers are cutting back on their print frequency, the Hutchinson News took the bold step of creating a joint Sunday edition that extended the publication cycle of its sister publication, The Garden City Telegram to a seventh day. By wrapping a co-branded jacket around its Sunday edition, the News expanded its Sunday circulation while creating new advertising sales opportunities for the Telegram. But in this webinar you’ll learn that’s not all to the 28,000-circulation paper’s strategy that is increasing subscriber and advertising revenue.
With John Montgomery, Editor and Publisher, Sara Bass, Audience Director, and Ron Sylvester, News Director.
$15 US for Newspapers Canada members. When registering, select “Newspapers Canada” as your co-sponsoring association.
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