Social Media can be your best friend and your worst nightmare. Facebook, Twitter, LinkedIn, and Pinterest have built insanely large communities, invented invaluable marketing tools, and cultivated an insatiable desire to disrupt the world. However some of the offers social media companies make are too good to be true. Publishers are seeing more and more traffic coming from these social media platforms, and it’s tempting to let them handle your content distribution, but what happens when you don’t control your audience anymore?
How do you connect your advertisers with amazing technology even while working with companies who are plotting to assassinate your reputation, take your lunch money, and steal your boyfriend?
With Jeremy Mims, co-founder, OwnLocal
$15 US for Newspapers Canada members. When registering, select “Newspapers Canada” as your co-sponsoring association.
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