Webinar: Multi-Dimensional Audience Growth: Why Your Future is Dependent on It

Revenue follows Audiences. “Audiences” are not defined in terms of people—but in terms of identifiable, targetable and monetizable consumer personas. This implies that audiences are grown across multiple dimensions. Those dimensions include the volume of targetable consumers, the knowledge associated with each one of those consumers and the channels by which communications are distributed to […]

Webinar: Don’t Forget About Social

Friday, July 27, 2018 | 2:00 PM EDT In light of Facebook’s changes, a lot of newsrooms are turning their focus away from social. But it’s still vital to most […]

Webinar: Media Generational Strategies: What Drives Your Consumers

Thursday, April 18, 2019 1:00pm-2:00pm CST / 2:00pm-3:00pm EDT Can your products hit a bulls-eye with each generation you choose to target: Millennials, GenX, Boomers, Silents? How is generational strategy different from demographic strategy? In this webinar, we will discuss two fundamental truths to explain the dramatic differences among the generations and the need for all […]

 


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