Webinar: Monetizing Local Event Listings: Ten Things Every Community Calendar Should Be Doing

Thursday, July 26 | 2:00 PM Your local events calendar provides a community service that your audience expects. It should also be a revenue generating tool for your organization. We will share best practices and discuss steps that every community calendar can take to maximize revenue and increase audience engagement. Presenter: Steve Haynie, Vice President, […]

Webinar: Digital Marketing Services – What do market leaders look like?

Thursday, July 26, 2018 | 2:00 PM CDT / 3:00 PM EDT Join Gordon Borrell and Nancy Lane as they give you a peek into what local media companies are doing in the world of digital marketing services. In addition to reviewing the LMA Innovation Index related to marketing services, we will also discuss what […]

Webinar: Don’t Forget About Social

Friday, July 27, 2018 | 2:00 PM EDT In light of Facebook’s changes, a lot of newsrooms are turning their focus away from social. But it’s still vital to most of our readers, so we can’t forget it. Here we will talk about a few tips and tricks to work with Facebook’s algorithm and what […]

Pendulum Swing: Emerging Trends in Consumer Revenue and Audience Development

Tuesday, August 14, 2018 | 2:00 PM CDT / 3:00 PM EDT For local media companies of all shapes and sizes, revenue diversification isn’t just a nice-to-have — it’s a must! That means unlocking new sources of revenue, namely direct-to-consumer. But publishers need a defined strategy and a genuine set of value propositions to truly […]

Keeping Subscribers Happy

Research has shown that subscribers that feel like they are part of a membership program are 48% more likely to retain. The Providence Journal has started a few subscriber-only efforts […]

 


Do you wish to add an upcoming industry event to our calendar? Please send details to: / Vous aimeriez inscrire une activité à venir à notre calendrier? Veuillez envoyer tous les détails à : services@newsmediacanada.ca