Webinar: Triple Your Audience in 9 Months: The Secrets of One Media Company

Find out how Community Impact Newspaper, a group of 22 monthly publications in Texas, have nearly tripled their digital audience in less than 9 months. The company significantly increased the amount of original content they were creating, developed social media experimentation channels and took traditional news content and used a list-based strategy to engage new […]

Webinar: ‘Opportunity 2016’ & Beyond: How one company found new revenue through transformation

The Record-Journal’s companywide digital strategic plan ‘Opportunity 2016’ was the next step after the successful ‘Revolution 2015.’ Results for 2016 include new revenue, increased pageviews and huge increases in shareability! EVP Liz White will share the innovation strategy of their success. Presenter: Liz White, Executive Vice President & Assistant Publisher, RJ Media Group $29 US […]

Webinar: How to Start and Market a Podcast

By Online Media Campus Podcasts continue to grow, and they’re a great way to brand your staff members. But how do you start one up? What equipment do you need? What ideas seem to work best? And how do you market them? Kathy Hanks and Amy Bickel of the Hutchinson (Kansas) News talk about their […]

Free Webinar: Key Benchmarks for Digital Sales: How to Gauge Your ‘Achievable Revenue’

By Local Media Association Hot off the presses, Borrell’s annual benchmarking report surveyed more than 10,000 local media companies and identified not only the “addressable market” for digital advertising in every U.S. market, but also the “achievable revenue” by any one company in those markets. This fast-paced 30-minute webinar features key insights from Borrell’s 2017 […]

Webinar: Branded Content posts on Facebook: Why they’re hot—and what you need to know!

In this webinar, you’ll learn about the hottest new trend in digital revenue growth: Branded Content posts on Facebook. Local media companies around the country are directly monetizing their social media pages—and you can too. Social News Desk Founder, and former newsroom manager, Kim Wilson will explain how Facebook’s new Branded Content rules apply to […]

LMA R&D Webinar: 3 Fresh Ideas to Market and Monetize Your News Media Brand

News media brands face competitors of all shapes and sizes, complicated issues such as fake news and ad fraud, and connecting with readers across print and digital channels. So how can local media companies market and monetize their brands in today’s complex and uncertain media landscape? During the session, you will learn: What advertisers are […]

 


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