Diving Into The Sales Techniques Behind Selling Response

Last year, Bob McInnis showed you a new approach to selling advertising that enables your staff to sell the only thing your prospective advertisers actually care about–response. These days, it’s no longer just a nice way to approach the sale but a matter of survival. So, while last year Bob shared the philosophy and overall […]

Diving Into The Sales Techniques Behind Selling Response

Last year, Bob McInnis showed you a new approach to selling advertising that enables your staff to sell the only thing your prospective advertisers actually care about–response. These days, it’s no longer just a nice way to approach the sale but a matter of survival. So, while last year Bob shared the philosophy and overall […]

Industry Outlook and a Path to the “New Normal” for Local News

In the midst of dramatic disruption, how can publishers navigate the crisis at hand while also preparing for a sustainable future? Join FTI Consulting Managing Director Pete Doucette for this timely webinar, which will help attendees understand critical trends and address key questions, including: FTI Consulting’s latest revenue forecast for the local news industry The […]

From Influence to Impact: Crisis Leadership for Today and Tomorrow

Presented by Mark Levy, president and co-founder, Revenue Development Resources Inc. For the better part of four decades, Mark Levy has trained sales and media managers to become the leadership needed to prepare for “the next perfect storm.” Now that the perfect storm — the coronavirus pandemic and its destruction — has arrived, this webinar on […]

Recruiting (and Retaining!) Salespeople — Re-Think, Retool, Respond and Rebound

Learn from the expert who recruits exclusively in media! What recruitment models will be popular after the COVID-19 crisis for recruiting top-notch salespeople? During this webinar, Laurie Kahn of Media Staffing Network will share ideas about recruiting, for improving your company culture and for promoting it to attract and retain the talent you need for […]

Let’s Talk Recruitment Marketing

From building a more effective job profile and job posting, learn how to reach your ideal candidates. Learn how to write descriptions to entice potential new hires and drum up excitement for the position. Creating a strong social media image is also essential which includes online profiles to your website. Presenter: Leslie Schaye of Media Staffing […]

Keeping Up With Digital Trends in 2020

At the start of this year, Tyson Bird identified 16 digital trends to watch for in 2020. Now that we're halfway through a year of dramatic and unexpected events, let's check in to see how these 16 trends impact the work journalists are doing. We'll also explore trends that have emerged as a result of […]

Speaking Geek: Reporting Trends

Journalists are battling bots, fact-checking deep fakes, streaming video and looking for ways to manage it all. In this session we’ll explore technology and trends that will affect the way you report the news. Presenter: Val Hoeppner of Val Hoeppner Media and Consulting, LLC Register by August 10 Click here for online registration

Best Practices for Public Notice

Public notices have an historically important role of informing the public. They’ve also become the most important single source of classified revenue for many newspapers. But there’s no category of revenue that faces greater threats as newspapers fight literally dozens of legislature measures across the country every year to take notices out of print. There […]

Growing Threats to Media Freedom: Democracy under Assault

Across the globe, courageous journalists are standing up to autocrats and dictators who undermine, intimidate, threaten and even imprison media workers who seek to hold them to account. Democratic governments, meanwhile, are grappling with how to respond to the growing number of leaders who trample the human rights of journalists to silence them. Some legal […]

 


Do you wish to add an upcoming industry event to our calendar? Please send details to: / Vous aimeriez inscrire une activité à venir à notre calendrier? Veuillez envoyer tous les détails à : services@newsmediacanada.ca