2023 Publishers’ Toolkit

National Newspaper Week is a chance to reflect on the essential service newspapers provide with diverse, local, original content that cannot be found anywhere else.

National Newspaper Week 2023 will celebrate the work of people behind the presses, who inform, champion and challenge our society by providing diverse, local original content that cannot be found anywhere else.

News Media Canada is pleased to provide this Publishers’ Toolkit, with the official material for National Newspaper Week 2023.

We encourage newspapers to download the materials below to help celebrate National Newspaper Week and promote the enduring strength of the newspaper industry.

Champions:  The Book

To celebrate this year’s National Newspaper Week, News Media Canada has created a first-ever illustrated book, Champions, which honours notable Canadian journalists, editors, photographers, publishers and more.

Champions is a bilingual publication that includes 24 inspirational stories of people in Canada who have championed the truth in their own right through their contributions to the news media industry, their communities, and our country. The champions featured were selected by a panel of industry professionals based on an open call for nominations.

The Champions book also features News Media Canada’s custom font (also entitled Champions) and illustrations by Canadian visual artist Rachel Joanis, who crafted the cover art and custom portraits throughout.

On October 1, the Champions book will be available to purchase with all proceeds donated to First Book Canada. Champions will also be available as an e-book or as a free digital download at www.nationalnewspaperweek.ca.

Publishers are encouraged to support National Newspaper Week with the resources below.

  • National Advertising Campaign – publish a full/half-page print ad and/or run digital ads
  • Reader Engagement – run op-eds, publish matte stories, or host community outreach events to recognize your local champions, the people behind the press
  • Local Influencer Engagement – reach out to notable local leaders for support
  • Small Space/Filler Ads – use our small space ads as filler during the month of October
  • Social Media Support – post the campaign ad image to your social media channels
  • Carrier Appreciation – encourage readers to thank carriers with our 2023 ad (if applicable)

National Advertising Campaign: You’re in good hands.

Confirm your participation in the national advertising campaign by clicking here. 

Please let us know if you will be running a full-page or a half-page colour house ad and let us know your publishing day. Thanks for your support!

Participate in the nationwide advertising campaign running in newspaper pages and websites the week of October 1, 2023.

Publishers are encouraged to publish a full or half-page print ad and/or digital ads.

Ad material is available in a variety of formats and sizes and can be downloaded by clicking the DOWNLOAD buttons below.  Print-ready PDFs, as well as working files (InDesign), are available. Publishers are encouraged to add their own logos where possible. Custom sizes may be available on request.

PRINT sizes: banner (10×3), quarter page (5×5), half page (10×7), full page (10×15)

DIGITAL sizes:  leaderboard (728×90), big box (300×250), billboard (970×250), tall block (300×600), mobile (300×50)

Social Media Support

Want to promote National Newspaper Week on social media?

Download specially sized images to share on social media to support the messaging in our national ad campaign.

Program hashtags #NationalNewspaperWeek and #ChampionsOfTheTruth.

LOCAL Champion Ad Template

Promote your own LOCAL champions with this ad template for National Newspaper Week.

Customize the ad with photos of your award-winning staff or images of your BNC awards or CCNAwards.

Download this template and use the working files (InDesign) to add an image (or your logo), update the copy or custom size the ad to fit your specs.

Reader Engagement

Choose from a selection of op-ed material and editorial stories written especially for National Newspaper Week.  Help your readers understand the critical role of newspapers and why we celebrate each year.


Use with credit or as inspiration to write your own.  Click on the images/links below to download a zip file including photos.


Time to support local journalsim.

Paul Deegan, President and CEO, News Media Canada

Dave Adsett, The Wellington Advertiser

Keep it real.

Dave Adsett, Chair, News Media Canada/Publisher, The Wellington Advertiser, ON

Head Shot - Tim Shoults

Slow truth and strong communities.

Tim Shoults, Publisher, St. Albert Gazette, AB

Paul MacNeil

We tell the stories that matter to you.

Paul MacNeill, Publisher, Island Press, PEI

HEAD SHOT Gordon Cameron

For the want of a journalist …

Gordon Cameron, President/Interim Executive Director, OCNA

Editorial Matte Stories

Use stories as written, or use as inspiration to write your own.

News Media Canada has also produced custom photos for members to use free of charge with any of the matte stories below.

Click the links below to download.

Local Influencer Engagement

Promote National Newspaper Week by engaging LOCAL influencers and notable community leaders (including your own staff and reporters!) and ask them to post messages of support on their own social media accounts. Click here for more details.

Click through the image gallery to the right for examples from previous National Newspaper Week celebrations.  Click on the image for a larger view.

Small Space/Filler Ads

Use small space ads to promote National Newspaper Week 2023 to your readers. Choose from a variety of sizes (2×15, 3×60, 4×10, 4×15, 4×40).

Carrier Appreciation Ad

Carrier Appreciation Day will be celebrated on Saturday, October 7, to recognize the critical role of newspaper carriers in providing Canadians with access to trusted journalism. Ad sizes: 10×3, 5×5, 10×7.

Download the National Newspaper Week Logo

Click the logo image below to download the new 2023 National Newspaper Week/Champions of the Truth logo.

A variety of formats are included. (.zip)

Download the Champions Font

Inspired by the essential service that newspapers provide, the Champions font highlights the power of words and the people behind the press who use them to communicate essential information to Canadians each and every day.

Champions is a geo-humanist font that incorporates both humanistic traits — which mimic hand motions reflecting the craft and artistry that goes into producing credible news each day — and highly geometric shapes — which represent the structure and rigour of fact-checking, editing, and producing high-quality credible content newspapers are known for.

If you have any questions, please contact Kelly Levson, Director of Marketing and Research, at klevson@newsmediacanada.ca.

Government of Canada

This project has been made possible in part by the Government of Canada.