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FREE webinar: Key Trends in Mobile Advertising

Mobile advertising is changing fast and publishers need to stay on top of emerging trends to remain competitive. Newspapers Canada members are invited to attend...

Postmedia launches new brand awareness campaign for Sun newspapers

On October 4, Postmedia launched a new brand awareness campaign for Sun newspapers across the country. A series of new “We’ve Got It Covered”,...

Ottawa cuts newspaper ad spending

A yet to be released report by the federal government has dramatically shifted its advertising to the internet and away from daily newspapers even...

Frequency in newspapers works!

In order to effectively advertise a brand's message, advertisers need to reach consumers multiple times to build familiarity; this concept is called frequency. Newspapers Canada...

ROI study shows newspapers triple ad campaign effectiveness

A new study from Newsworks in the U.K. shows that newspaper advertising increases overall return on investment by three times. Advertisers who want to...

Nielsen research finds six in ten adults globally trust newspaper ads

Nielsen’s 2015 Global Trust in Advertising Study finds that while there isn’t one simple rule for maximizing advertising effectiveness in such a saturated market,...

Great Idea Awards winners revealed

Newspapers Canada is pleased to announce winners of the 2016 Great Idea Awards. From interactive colouring contests to partnerships with local food festivals, this...

Newspapers 24/7: 2016 Edition (Presentation)

Newspapers Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January 2016...

2016: Newspapers 24/7 – Overview – Fact Sheet

Newspapers Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January 2016...

2016: Newspapers 24/7 – Business Decision Makers (Fact Sheet)

Newspapers Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January 2016...