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2016: Newspapers 24/7 – Boomers – Fact Sheet

Newspapers Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January 2016...

2016: Newspapers 24/7 – Young Adults – Fact Sheet

Newspapers Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January 2016 and...

Globe teams up with SlimCut to offer in-article video ads

The Globe and Mail has partnered with SlimCut Media to launch in-article video advertising embedded within its digital content. Videos will autoplay as readers scroll...

Frequency works in newspapers

In order to effectively advertise a brand message, advertisers need to reach consumers a number of times (i.e., frequency). Too little exposure and the...

Government advertising reductions a threat to Canadian newspapers

The Northern Journal editorial board has published an editorial following the announcement of the closure of the Fort Smith newspaper’s print edition. The piece...

Delacourt: Federal government gave up on the print news business

Political journalist Susan Delacourt took on the declining government ad spending in Canadian newspapers in a recent editorial for iPolitics. Citing the 2014-15 report...

Government Advertising Annual Report 2014-2015

Public Works and Government Services Canada has released their 2014-2015 Annual Report on Government of Canada Advertising. This 13th annual report on government advertising...

Local Media Association Webinar: Building the Right Customer Rapport

Click here to register. Members of Newspapers Canada (CNA or CCNA) are eligible for a discounted rate of $29 per webinar. (Regular $59) How are...

U.S. newspaper ad spending up 7% in 2015

Newspaper advertising revenues in the U.S. rebounded in 2015 according to new data released by the Standard Media Index, an organization that tracks ad...

Postmedia partners with Mogo on new revenue-sharing initiative

Postmedia has entered into a strategic marketing collaboration agreement with digital financial brand Mogo. Under the three-year agreement, the companies will work together to...