U.S. newspaper ad spending up 7% in 2015

Newspaper advertising revenues in the U.S. rebounded in 2015 according to new data released by the Standard Media Index, an organization that tracks ad spending for 80% of American agencies. Total spending on U.S. newspapers (print and digital) was up 7% overall and 17% in the fourth quarter.

“The immediacy of newspapers and their increasing success in digitizing their product is really starting to pay off and is a trend we have seen slowly building throughout 2015,” says SMI chief commercial officer James Fennessy.