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Boomers are among the strongest newspaper readers

The Newspapers 24/7 research provides insight on newspaper reading habits, by platform and by time of day. The rise of digital platforms (phone, tablet,...

Younger Canadians read newspapers, almost as much as Boomers

When asked about their newspaper reading habits Millennials confirm their preference for reading newspaper content on their phones. About 88% of Millennials, representing about a...

New video shows that newspapers reach all target groups

Another new video from News Media Canada highlights results from 2018 research and how readership varies by demographic target groups, like Boomers, Millennials and adults in higher income...
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Video: Newspapers Reach All Targets

The 2018 release of Newspapers 24/7 confirms that nine out of ten Canadians (across many different target groups) read newspapers weekly.    

Fact Sheet: Newspapers 24/7: 2018 Edition – Newspapers Reach All Target...

Nine of ten Canadians (88%) read a newspaper on any platform each week. Millennials read most on a phone. Boomers prefer to read in...

Fact Sheet: Newspapers 24/7: 2018 Edition

Nine of ten Canadians (88%) read a newspaper on any platform each week. Newspaper access is multi-platform – one-third of adults (34%) read on ALL...

Baby Boomers are undervalued by marketers, research finds

Baby Boomers, one of Canada’s largest demographic groups, account for a large share of consumer spending.  Although Millennials get most of the attention these...

Vividata: Baby Boomers are strong newspaper readers

Research from the most recent Vividata survey confirms the love affair that Boomers have with their printed newspapers. Six out of ten Boomers read yesterday’s...

Newspapers drive Boomers to automotive dealers

Light vehicle sales hit record levels in 2016, led by a shift in consumer demand for light trucks (SUVs and pickup trucks). The seventh...

Shareable Stats on Newspapers

What was the state of newspaper advertising revenue in 2015? Do readers trust the advertising they see in newspapers? And what kind of effectiveness do newspapers...