Tag: Community Newspapers
Printed community newspaper readers are engaged
The primary goal of advertising is to reach a defined audience in order to impact behaviour and influence potential customers. Media engagement levels indicate that...
Newspapers Canada’s Cross Country Check-in
The Athabasca Advocate, an award-winning weekly newspaper in Alberta, unveiled a significantly redesigned print product this week.
Bearing a new logo, and front page design, the...
Vividata: 85% of Canadians read community newspapers
Based on the most recent Vividata research, more than eight out of ten Canadians in communities with a population of less than 500,000 report reading...
Printed newspapers are the #OriginalSocialMedia
Despite today’s infatuation with social media, printed community newspapers are still as relevant and engaging as ever.
Long before there was Facebook, Instagram, LinkedIn and Twitter,...
Newspapers making major lobbying push
This week's edition of The Hill Times newspaper features a detailed article on Newspaper Canada's continued lobbying efforts of the federal government.
At the top of the association's lobbying agenda...
Huron County newspapers enter digital domain
Copies of historical newspapers from several communities in Huron County, in Ontario, are now available in electronic format, as part of a wider digitization...
Historic newspapers from Nova Scotia now available
Since 2009, Libraries Nova Scotia has sponsored a series of newspaper digitization projects designed to explore the challenges of preserving and providing online access...
The Rainy River Record is about to sign off
It is with a heavy heart that we inform you of the unfortunate news that the Rainy River Record will be ending its historic...
TC Media sells two northern Quebec newspapers to independent new owner
TC Media has sold two of its Quebec papers to a new owner. Karine Desbiens purchased La Sentinelle, a weekly paper based in Chibougamau,...
Community newspapers are engaging
Engagement is essential to advertising effectiveness. Newspapers are a “lean-in” medium where consumers are actively engaged, physically paying attention in order to read. This...