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Conference Summary: INMA/OPA Europe

The International Newsmedia Marketing Association (INMA) and Online Publishers Association Europe (OPA Europe) partnered to host a conference on September 29 to October 1...

Research proves hard news pays

Serious, long-form journalism is more profitable online than pop-culture content, according to a new study from California-based research company, Perfect Market, Inc. The Summer...

Important update from the Canada Periodical Fund

The application guide for the Canada Periodical Fund – Aid to Publishers 2011-2012 has been released. On October 13, Canadian Heritage sent an email to...

Improve your bottom line at API Canada

In today’s challenging media environment, nothing is more important than finding successful ways to build revenue. The Canadian Newspaper Association, in partnership with the...

Torstar launches Moneyville.ca

Toronto Star publisher Torstar Corporation has launched a new personal finance website entitled Moneyville.ca. The site features daily news updates, analysis and commentary relating...

Raise-a-Reader Day brings in $2 Million

Volunteers in 27 Canadian cities hit the streets last week to help raise an estimated $2 million for Postmedia’s Raise-a-Reader Day.  Proceeds from the...

Strategic Marketing: Conference summary

  In August 2010 smartFocus Astech held a Strategic Marketing conference in Vail, CO. Below is a brief summary of the conference highlights. Making money beyond...

Woodbridge acquires the Globe and Mail

Bell Canada Enterprises, the country’s largest telecom carrier, purchased 100 percent of CTV Inc. in a $1.3 billion transaction. The deal breaks apart CTVglobemedia...

Transcontinental launches online flyer service

Printing and publishing company Transcontinental Inc. has launched a searchable online flyer site called dealstreet.ca. The website allows consumers to search for retail offers...

Revenue generating ideas for newspapers

Apps, monetizing social media, leveraging announcements, extending the brand into new areas and sponsorships…. these are a few of the over 30 revenue generating...