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Tag: Local Newspapers: Engaged and Connected

What is engagement and why is it important to advertising?

Advertising is about more than awareness or exposure.  Effective advertising is about engagement. News Media Canada, with the support of the Department of Canadian Heritage, contracted...

Local Newspapers: Engaged and Connected (Fact Sheet)

This new 2019 research, funded by the Department of Canadian Heritage, finds that print newspaper ads are the most effective and engaging form of...

2019 Research: Local Newspapers: Engaged and Connected (Presentation)

This new 2019 research, funded by the Department of Canadian Heritage, finds that print newspaper ads are the most effective and engaging form of...

New fact sheet available: Newspapers are engaging

This new fact sheet highlights engagement research to be released next week from News Media Canada. How can advertisers motivate consumers to research and buy...

Have you heard? Newspapers are engaging

New research confirms that printed newspapers engage readers like no other medium. News Media Canada, with the support of the Government of Canada’s Department of Canadian...

Have You Heard? Newspapers are Engaging

Advertising is about more than awareness or exposure.  Effective advertising is about engagement. The most effective advertising campaigns engage consumers on multiple platforms and touchpoints....

Research shows printed newspaper ads are effective

Advertisers want their ads to be noticed. Consumers actively avoid most ads because they find them annoying and the ads interrupt content being consumed....