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Local online news consumption is on the rise among Canadians

More than two thirds of Canadians report regularly consuming news online according to a new study released by Media Technology Monitor (MTM). The annual survey...

Print resonates with readers

A new survey of daily newspaper readership shows that print is still the dominant platform for most readers during the week. This conclusion was revealed...

Nine out of ten adults read newspapers

Recent research confirms that Canadians are reading their newspaper, regardless of the format. The 2016 Newspapers 24/7 study reports that 87% of adults read newspaper...

TouchPoints study reveals key media usage trends among Canadians

A new consumer study recently released by measurement firm RealityMine reveals some interesting trends and key insights into media usage and consumption among Canadians....

Newspapers dominate for local community information

The most recent data release from Vividata reinforces that newspapers dominate when it comes to local community information. Three quarters (75%) of Canadians rely on...

Community newspapers reach more than 8 out of 10 Canadians

The most recent release from Vividata confirms again that Canadians are reading community newspapers. In markets that are under half a million in population, more...
Vividata

Newspaper reader behaviour differs between weekday and weekend

Vividata’s latest research results confirm consistent readership levels across all newspapers. Newspapers play an important part in Canadian lives, reaching eight out of 10 adults...

Community Newspapers Drive Results – Webinar

In May 2016, Newspapers Canada launched an exciting new research study that explored engagement with community newspapers and the role they play in the...

Newspaper readers more likely to stick to single platform

Rather than migrating between print and digital platforms throughout the day, newspaper readers are far more likely to favour one single platform. In a new...
Vividata

Newspaper readers skew male, over 35 years old, with higher household...

Data from the most recent Vividata survey confirms that 58% of Canadians read a print or digital newspaper yesterday. Average Issue Readership climbs to...