Home Tags Readership

Tag: Readership

Vividata

Community newspapers reach 8 out of 10 Canadians

There are more than 1,000 community newspapers across Canada, publishing anywhere from one to three times per week. That translates to almost 20 million...
Vividata

Vividata: Eight out of ten Millennials read daily newspapers

Millennials and adults age 35-49 are the strongest readers of digital newspaper content. Over the course of a week, 79% of Millennials read a daily...

Community newspapers are the original social media

Community newspaper readers across Canada have always looked in their printed papers to find out about births and deaths, local opinions, who is retiring,...

5 Things You Thought You Knew About Community Newspapers

Think you know everything about community newspapers? Think again. This presentation, based on research conducted in 2016 by Totum Research for Newspapers Canada, highlights five...

Nielsen research finds six in ten adults globally trust newspaper ads

Nielsen’s 2015 Global Trust in Advertising Study finds that while there isn’t one simple rule for maximizing advertising effectiveness in such a saturated market,...

New Car Buyers 2016 (Presentation)

Newspaper Media Drive Automotive Sales 2016 What media influence vehicle purchases in Canada? Vehicle advertisers want to know the facts about the market in Canada. This...

New Car Buyers 2016 – Fact Sheet

Newspaper Media Drive Automotive Sales 2016 Seven out of ten new car buyers are reading automotive ads in printed newspapers compared to 16% reading auto ads on social...

New Car Buyers 2016: Millennials – Fact Sheet

Two thirds (65%) of Millennials are reading the automotive ads in their printed newspapers. 37% of Millennials read automotive ads in digital newspapers. In 2016, Newspapers Canada conducted an update...

New Car Buyers: Boomers – Fact Sheet

Almost three quarters (72%) of Boomers are reading the automotive ads in their printed newspapers. Four in ten Boomers read automotive ads in digital newspapers. In 2016, Newspapers Canada conducted...

2016: Newspapers 24/7 – New Car Buyers – Fact Sheet

This fact sheet provides an overview of the results for new car buyers who are dedicated newspaper readers across all platforms.  Nine in ten new...