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Vividata

Vividata: Canadians are reading digital newspapers

The most recent release from Vividata finds that more than 6.3 million Canadians are reading digital newspapers. And 71% of them are consuming newspaper...
Vividata

Vividata: Six out of ten adults read a newspaper yesterday

Results from the most recent Vividata study confirm that Canadian adults are still reading newspapers on a daily basis. In the top 20 markets,...

Study shows mobile readers engage with long-form content

Studies show news consumers are increasingly accessing content via mobile and digital platforms, but what does that mean for the future of long-form journalism?...

New Research: Community Newspapers Drive Results 2016

Newspapers Canada is pleased to release new research, funded by Canadian Heritage, that explores engagement with printed community newspapers in Canada as well as...

Community Newspapers Drive Results 24/7 – Fact Sheet

Printed community newspaper readers are engaged with newspaper content across all platforms.  In fact, 42% of them read newspapers in print, on their desktops/laptops,...

Community Newspapers Drive Results – Fact Sheet

Advertisements for new vehicles in printed community newspapers get noticed. A new study, funded by the Department of Canadian Heritage, explores engagement with printed community...

Community Newspapers Drive Results (Presentation)

The printed community newspaper is the favourite source of local news and information.  A new research study, funded by Canadian Heritage, explores engagement with...

Winnipeg Free Press generates new revenue with micropayment plan

In 2015, the Winnipeg Free Press became the first newspaper in North America to introduce a micro-payment plan. Unlike a standard metered paywall, this...

2016: Newspapers 24/7 – Nine out of ten Canadians read newspapers

Newspapers Canada continues to track newspaper readership across different platforms and by time of day. The most recent study, 2016: Newspapers 24/7, was conducted in...

Newspapers 24/7: 2016 Edition (Presentation)

Newspapers Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January 2016...