The most recent release from Vividata finds that more than 6.3 million Canadians are reading digital newspapers. And 71% of them are consuming newspaper content via mobile (tablet, phone, e-reader and other mobile devices). Almost half (45%) of all digital readers are using both mobile and desktop/laptop platforms to access newspaper content.
Vividata is Canada’s authoritative source of audience data, print & digital, for magazines and newspapers. Vividata’s single source survey provides cross –platform audience measurement for 80+ consumer magazines and 70+ daily newspapers.
The annual national sample of 38,000 Canadians (age 12+) surveyed across 50 + markets, is released quarterly as rolling 12 month data.