Newspapers Canada has released a new fact sheet providing an overview of the top line results for Canadian adults age 18-34 who embrace technology to access newspaper content, while still reading in print.
Nine out of ten (87%) of these young adults read newspaper content in print, on their desktop/laptop, on their phone or via their tablet. Phone is their primary reading platform to match their “on-the-go” lifestyle.
Newspapers Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January 2016 and confirms the continued strength of newspaper readership across all demographics, including young adults and Millennials.