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Newspaper media reach nine out of ten adults

The most recent Newspapers 24/7 study from 2016 finds that nine out of ten adults are accessing newspaper content across multiple platforms. While printed newspapers are...

Weekday readers earn higher than average household incomes

Research from the Q2 2016 Vividata study confirms that weekday newspaper readers maintain higher than average household incomes, compared to the average adult. More than...

Print readership habit still dominant in major markets

Data from the most recent Vividata study confirms that print newspaper readership is still dominant in major Canadian markets. Almost three quarters (72 per cent)...

Millennials prefer reading newspapers on their smartphone

The latest study from Vividata confirms that Canadians are reading newspapers in both print and digital formats. Readers of all ages engage with newspaper...

Vividata: Eight out of ten Canadians are newspaper readers

Vividata’s most recent study confirms that eight out of ten Canadians read newspaper content each week in the 49 markets measured across the country. Print...

Vividata: Daily cross-platform newspaper readership consistent across age groups

Based on data from 72 newspapers, the most recent release from Vividata (Q2 2016 study) shows that readership by platform and device varies by...

‘Shareable Stats on Newspapers’ fact sheet now available

Newspapers Canada is pleased to release a new factsheet to accompany the 2016 Publishers Presentation, 17 Shareable Stats on Newspapers. This easy-to-share compilation of newspaper...

Shareable Stats on Newspapers

What was the state of newspaper advertising revenue in 2015? Do readers trust the advertising they see in newspapers? And what kind of effectiveness do newspapers...

Vividata: Daily newspaper readership is stable

The new Q2 2016 Vividata study, released last week, reports on what and how Canadians are reading, thinking, buying and doing from July 2015...

Forecasting 2017 newspaper ‘money makers’

What is the next frontier for revenue generation in the newspaper business? That's the subject of a new article by Editor and Publisher, which reviews...