Home Tags Trust

Tag: Trust

Research: The truth builds trust

Earlier this year NewsMediaWorks, the Australian industry association, released the 3rd study into ADTRUST, revealing insights into consumer trust in media and the ads placed there. ...

Research shows that three quarters of Canadians rate newspaper ads highest...

Canadians are most comfortable with truth and accuracy in newspaper ads and traditional media in general. Even those under 35 years old place newspaper...

Research: Social media leading source of distrust

Fake news is a key driver for Canadians losing trust in media and Facebook is considered the worst offender of fake news distribution by...

Canadian data from 2018 Digital News Report released

The Canadian results from the 2018 Digital News Report confirm that Canadians have a positive opinion of the work by news media in Canada, particularly for...
Canadian Journalism Foundation

Canadians like, but don’t trust, social media for news, according to...

A new poll commissioned by The Canadian Journalism Foundation and conducted by Maru/Matchbox shows that while social media is a top news source for both Canadians and Americans,...

Young adults have strong trust in newspaper ads

Research from News Media Canada confirms that young Canadians are a trusting lot. Data from the 2018 Trusted and True study finds that adults under 35 years old have...

Despite low level of trust, federal government favours social media advertising

On January 31, 2019 the federal government released the 2017/2018 Annual Report on Government of Canada Advertising Activities.  This report includes information on ad expenditures,...

Fact Sheet: Newspapers are trusted and true

In early 2018 News Media Canada conducted research to explore the relationship Canadians have with media and trust.  Download this fact sheet that highlights key findings from this...

Trust in media transcends basic attention metrics: research

It is no surprise that Canadian news consumers favour traditional media over digital sources.  Canadian news audiences place high levels of trust in newspapers and...

Newspapers make change and inspire difference, by telling the stories of...

The Caledon Enterprise recently published an excellent piece that addressed how community newspapers act as the bedrock of their community. From stories about funding shortfalls...