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Audience attitude survey identifies most trust news brands: Vividata research

In a recent INMA blog post, we find that Vividata research provides an opportunity to segment and examine newspaper audiences based on more than...

Two-thirds trust Traditional Media for news and information, new research shows

Trust continues to be an essential measure for success and the latest Edelman Trust Barometer results reinforce this.  Trusted companies have stronger consumer buyers and advocates...

Media companies call on Parliament to support policies that favour trusted...

Today, a cross-industry group representing Canadian media companies from across the country issued a joint declaration to Parliament setting out a plan of action...

Research: The truth builds trust

Earlier this year NewsMediaWorks, the Australian industry association, released the 3rd study into ADTRUST, revealing insights into consumer trust in media and the ads placed there. ...

Research shows that three quarters of Canadians rate newspaper ads highest...

Canadians are most comfortable with truth and accuracy in newspaper ads and traditional media in general. Even those under 35 years old place newspaper...

Research: Social media leading source of distrust

Fake news is a key driver for Canadians losing trust in media and Facebook is considered the worst offender of fake news distribution by...

Canadian data from 2018 Digital News Report released

The Canadian results from the 2018 Digital News Report confirm that Canadians have a positive opinion of the work by news media in Canada, particularly for...
Canadian Journalism Foundation

Canadians like, but don’t trust, social media for news, according to...

A new poll commissioned by The Canadian Journalism Foundation and conducted by Maru/Matchbox shows that while social media is a top news source for both Canadians and Americans,...

Young adults have strong trust in newspaper ads

Research from News Media Canada confirms that young Canadians are a trusting lot. Data from the 2018 Trusted and True study finds that adults under 35 years old have...

Despite low level of trust, federal government favours social media advertising

On January 31, 2019 the federal government released the 2017/2018 Annual Report on Government of Canada Advertising Activities.  This report includes information on ad expenditures,...