Home Tags Trust

Tag: Trust

Canadians’ trust in news remains stable, research shows

Canadian data from the Reuters Digital News Report show that Canadians’ trust in news remains relatively stable compared to pre-pandemic data.  Almost half (45%) of...

Printed newspaper ads are the most trusted. Social media ads are...

Trust continues to be a key factor for advertising and printed newspapers top the list according to research from December 2020. Traditional forms of...

Champion The Truth with this new fact sheet

This new fact sheet is designed to accompany the 2021 Publisher’s Presentation.  This double-sided handout highlights 2020 newspaper readership data by various demographic groups (Boomers, Millennials,...

Research shows Canadians trust printed newspaper ads

Trust has never been more critical, particularly during the current pandemic when Canadians are looking for trusted, credible sources of information.  And this extends...

Canadians more likely to trust local information sources in 2021

The 2021 Edelman Trust Barometer Canadian results were released last month and showed, similar to the global results, that respondents cited their employer/place of...

Trust in printed newspapers stays consistent during pandemic

The Proof Strategies CanTrust Index 2021 report was released earlier this month. The CanTrust Index is one of the leading sources of research and...

Canadians’ trust in news could prove profitable

This past year has shown that Canadians trust news media to provide safe and credible environments for consuming content, a new story in Media...

News media websites foster brand trust and safety

A new research study from UK-based Reach Solutions demonstrates that trusted news sites play an important role in providing a safe environment where the public can consume content...

Advertising with trusted news sources is the best way

Earlier this week, a city councillor from Moose Jaw, Saskatchewan, argued that the city should conduct its advertising on social media to attract wider...

New in research: 2021 Edelman Global Trust Barometer now available

The 2021 Edelman Trust Barometer shows that now more than ever, people are unsure where to turn to for trustworthy information. Trust for news sources reached...