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Research: Traditional media more trusted than social media

Now in its fifth year, Proof’s CanTrust Index is a leading source of research and understanding of trust in Canada. Trust is critical, now more than...

The Urban vs Rural Divide: How does geography influence media consumption...

New research from AdCanada Media confirms that media plans should be taking into account that a universally applied strategy will not result in universal access...

Research: More than half of Canadians trust news media for Coronavirus...

A poll by the Angus Reid Institute in March 2020 finds that 55% of Canadian adults trust news media for information about COVID-19. Older respondents...

Canadians say professional journalism is essential given the Coronavirus outbreak and...

Almost two in three Canadians say that the federal government should treat media bankruptcies as an emergency, says a new report from Friends of...

Audience attitude survey identifies most trust news brands: Vividata research

In a recent INMA blog post, we find that Vividata research provides an opportunity to segment and examine newspaper audiences based on more than...

Two-thirds trust Traditional Media for news and information, new research shows

Trust continues to be an essential measure for success and the latest Edelman Trust Barometer results reinforce this.  Trusted companies have stronger consumer buyers and advocates...

Media companies call on Parliament to support policies that favour trusted...

Today, a cross-industry group representing Canadian media companies from across the country issued a joint declaration to Parliament setting out a plan of action...

Research: The truth builds trust

Earlier this year NewsMediaWorks, the Australian industry association, released the 3rd study into ADTRUST, revealing insights into consumer trust in media and the ads placed there. ...

Research shows that three quarters of Canadians rate newspaper ads highest...

Canadians are most comfortable with truth and accuracy in newspaper ads and traditional media in general. Even those under 35 years old place newspaper...

Research: Social media leading source of distrust

Fake news is a key driver for Canadians losing trust in media and Facebook is considered the worst offender of fake news distribution by...