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Despite low level of trust, federal government favours social media advertising

On January 31, 2019 the federal government released the 2017/2018 Annual Report on Government of Canada Advertising Activities.  This report includes information on ad expenditures,...

Fact Sheet: Newspapers are trusted and true

In early 2018 News Media Canada conducted research to explore the relationship Canadians have with media and trust.  Download this fact sheet that highlights key findings from this...

Trust in media transcends basic attention metrics: research

It is no surprise that Canadian news consumers favour traditional media over digital sources.  Canadian news audiences place high levels of trust in newspapers and...

Newspapers make change and inspire difference, by telling the stories of...

The Caledon Enterprise recently published an excellent piece that addressed how community newspapers act as the bedrock of their community. From stories about funding shortfalls...

Who you gonna trust? Newspapers!

We’re a few weeks past Halloween, but it’s not too late for something scary: according to a 2017 Ipsos-Reid poll, 63% of Canadians can’t...

The importance of trusted news sources during an election: Vividata

This past summer, Vividata, in partnership with Kantar, released the Canadian Trust in News Study. This study examined how Canadians feel about their news...

The Toronto Star joins global Trust Project

The Toronto Star, in addition to several other prominent news organizations, has joined the global Trust Project, to help improve trust in journalism. "At a time...

Research shows newspaper ads are most trusted

The 2018 research study, Local Newspapers: Trusted and True, asked Canadians where they trust advertising the most.  Out of all the traditional and digital advertising...

Vividata releases new ‘trust in news’ study

In the era of ‘fake news’, news audiences are increasingly aware of their susceptibility to misinformation, disinformation, and/or mal-information. In response, many Canadians turn to...
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Webinar: Local Newspapers: Trusted and True

News Media Canada is pleased to release this 2018 research study, Local Newspapers: Trusted and True, produced with the financial support of the Government...