Verified Circulation is now Canadian Media Circulation Audit.
The new name was approved by the board of directors of the Canadian Community Newspapers Association in early 2007. The name Canadian Media Circulation Audit (CMCA) is a reflection of the growth and enhancements of the program and better positions it as a credible circulation auditing service with media, government, advertisers and agencies.
Over the years, the program has built a reputation for itself with the community newspaper industry, advertisers and ad agencies as a reliable circulation auditing service. More recently, this reputation has extended to consumer and business publications, and it continues to improve as the governing committee reviews policies and enforces stricter guidelines.
The program was launched in 1971 and today provides publishers, advertising agencies and advertisers with audited circulation figures for more than 600 publications, including community newspapers and business, consumer and farm publications.
The name change to CMCA in no way alters or affects the on-going process of the program. The program will continue to provide on-site audits, 12-month audit implementation, and online viewing of reports. However, members can expect more exciting initiatives to be developed in the coming year such as new program manual and a user-friendly web site. CMCA staff look forward to continuing to work with members providing efficient, friendly and dependable service.
CMCA members should display the CMCA logo on their mastheads and rate cards. The CMCA logo can be downloaded from the members section of the web site at www.circulationaudit.ca. If you have any additional questions, contact CMCA Coordinator Winnie Legaspi by phone toll-free at 1-877-305-2262 ext. 23 or by email at audit@ccna.ca.